Logo created for Eureka's new vacuum cleaner
Innova
Eureka, a leading vacuum cleaner company, came to us with a new product that would be replacing Dyson at Walmarts across the country. The branding and packaging needed to fill the void while also feeling approachable. We used lifestyle images to show different use cases while focusing on a diverse family, giving consumers the idea that this vacuum is powerful but anyone can use it.
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