This eczema skincare company gets a brand and packaging facelift
CQuell
The brand Cquell started in 2016 with the mission of finding a way to battle dry itchy skin. The Cquell team ultimately developed a formula that used cannabis sativa to relieve the discomfort of eczema and dry skin. As innovative as the brands formulation was, their team needed assistance in their art direction. We created an aesthetic that balanced the feel of a trusted mass brand and something sophisticated and personal that a dermatologist would recommend. Creating an identity that was approachable and trustworthy without feeling too typical.
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