Making Podcasting Look Easy

Vocaster

Focusrite, a leader in audio interfaces and software, worked with us to create a new style of packaging for their brand new Vocaster products. Specifically targeting podcasters, the packaging needed to showcase multiple products on the front so that it was clear what was included in each bundle. We came up with a variety of directions showcasing studio quality audio that is easy and straightforward for consumers. The end packaging captured this perfectly with sleek looking renders and a minimal approach to the feature set, it was easy for less tech savvy users to pick up the box and know they were getting a top quality audio product without needing a dictionary to use it.

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