Ronini

Ronini began with a whiteboard full of possibilities. Founders had outgrown the old name Yooforea and needed something that felt like a hug and a high-five at once. We pressure-tested a short list of contenders with the 200 U.S. parents. One name kept winning: Ronini. Three syllables that roll of the tongue like a bedtime story, yet sturdy enough to carry zero-BPA, zero-plastic, zero-compromise promises. Parents smiled, nodded, and said “that’s the one.”

Imagemme and John Luke turned that smile into a system. One electric orange (the color of playground slides at golden hour) became the heartbeat. Rounded word marks wrap around bottles like tiny arms. Every spoon, bowl, and sippy cup is shot mid-giggle, proving high-quality and high-chair chaos can share the same tray. Safety is the silent hero: non-toxic materials so clean you could serve dinner on the lid.

Launch assets ride shotgun on every new-parent errand. Orange stickers colonize strollers and diaper bags. Fifteen-second loops sneak between formula orders on Instacart. Guideline decks lock every curve of the ‘R’ and every hex of that orange, so the next plate, cup, or snack pod feels poured from the same safe, silly mold. Ronini is not another baby brand. It is the calm click of a lid that never leaks worry, the orange sunrise that says your kid’s first bite is celebration-ready from day one.

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