Higher Standards

A well known player in the vapor industry approached us with a great idea: a cleaning line for vapor and smoking accessories. We leapt at the opportunity to create a category-defining brand in a red-hot emerging space. Our strategists began by mapping product categories and fleshing out regimens to define and channel consumer need, while our creative began work on crafting a contemporary, minimal identity system for what would become a nimble, essentials brand: Higher Standards. Higher Standards launched with a flagship location at NYC’s Chelsea Market, and soon expanded to additional locations in Los Angeles, Atlanta, and Miami.

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