A popular lifestyle brand breaks into consumer electronics.
Ful
A popular travel accessories and fashion company with an “urban commuter” aesthetic, FUL needed packaging design for its transportable speaker that aligned with its brand identity, and helped them break into a new market. Using a structure that mirrored the product shape, we created an easy but exciting un-boxing experience that used bold colors and graphics to highlight the speaker’s functionality. Our packaging went into mass production, and FUL is quickly gaining traction in the consumer electronics space.
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