{"id":926,"date":"2014-10-02T13:33:46","date_gmt":"2014-10-02T13:33:46","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=926"},"modified":"2016-11-16T03:31:44","modified_gmt":"2016-11-16T03:31:44","slug":"forget-bendgate-itll-take-a-coup-to-de-thrown-apple","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/forget-bendgate-itll-take-a-coup-to-de-thrown-apple\/","title":{"rendered":"Forget Bendgate, It\u2019ll Take a Coup to De-Thrown Apple"},"content":{"rendered":"<p>Despite Apple\u2019s recent Bendgate scandal, the brand isn\u2019t being impeached anytime soon. They\u2019ll lose a few votes for the moment, but in the end they\u2019ll maintain the same monarchical dominance they\u2019ve enjoyed for the past two decades.<\/p>\n<p>Whether you\u2019re an Apple fan or not, they\u2019ve earned this brand loyalty through consistent innovation, establishing themselves as the standard against which all laptops and smart phones and tablets are judged. This is only a blip on the Apple radar, the frequency of which will continue to broadcast Walt Whitman messages of San Francisco\u2019s Different Thinking around the world. How do we know? Because Bendgate isn\u2019t their first product design scandal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-927\" src=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/ht_unbox_therapy_iphone_6_plus_bend_test_2_jc_140925_16x9_992-1.jpg\" alt=\"ht_unbox_therapy_iphone_6_plus_bend_test_2_jc_140925_16x9_992-1\" width=\"992\" height=\"558\" srcset=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/ht_unbox_therapy_iphone_6_plus_bend_test_2_jc_140925_16x9_992-1.jpg 992w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/ht_unbox_therapy_iphone_6_plus_bend_test_2_jc_140925_16x9_992-1-300x169.jpg 300w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/ht_unbox_therapy_iphone_6_plus_bend_test_2_jc_140925_16x9_992-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/p>\n<div id=\"attachment_2431\" class=\"wp-caption aligncenter\">\n<p class=\"wp-caption-text\">iPhone 6 Plus<\/p>\n<\/div>\n<p>In his brief time as Apple\u2019s Senior Vice President of Worldwide Marketing, Phil Schiller stated in an interview that Apple doesn\u2019t rely on conventional market research to create its products. This unfettered process of geeky ingenuity, which isn\u2019t compromised by the pedestrian reactions of consumers who are too behind the curve to realize what they even want, has clearly paid off, however it has also led to a few seemingly obvious mistakes in product development along the way.<\/p>\n<p>Exhibit A: The Samurai Laptop<\/p>\n<p>If you don\u2019t have a sharp knife in the house, but you have a 2013 Macbook Pro, simply open the laptop and slice your tomato or carve your turkey, with one of the edges of the base of your $2,000 machine. It\u2019s sharp, really sharp. I know because I have one, the edge of which was so uncomfortable when my wrists leaned against it that I filed it down, just like this guy:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/NnGAlf1hjs4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>While Apple never offered a public response to this issue that I\u2019m aware of, they were happy to explain, in their online forums, that there was actually no problem with the ergonomic design at all, and if you simply observed proper typing posture, your wrists should never touch the edge to begin with.<\/p>\n<p>Exhibit B: The iPod Concert<\/p>\n<p>In addition to being doomed from a marketing perspective, the iPod Hi-Fi was poorly designed. The iPod sat precariously atop its giant machine in a way that made it very susceptible to falling and damage, and the remote for the device could only control a few of the iPods basic functions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-929\" src=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/images-3.jpg\" alt=\"images-3\" width=\"300\" height=\"168\" \/><\/p>\n<div id=\"attachment_2429\" class=\"wp-caption aligncenter\">\n<p class=\"wp-caption-text\">iPod Hi Fi<\/p>\n<\/div>\n<p>Exhibit C: The Righty-Only iPhone<\/p>\n<p>The iPhone 4\u2019s industrial design was by all accounts a homerun. However, roughly ten percent of the people who purchased it \u2013 those who were left-handed \u2013 felt like they were left on the sidelines. Because Apple built the antennae into the metal rim of the phone, when it was held in a certain position, usually by lefties, reception dropped significantly. Additionally, the beautiful glass that covered the front and the back of the phone wasn\u2019t quite fall-proof, and the dreams of many Apple devotees were quickly shattered.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-928\" src=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/images-1.jpg\" alt=\"images-1\" width=\"225\" height=\"225\" srcset=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/images-1.jpg 225w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/images-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/p>\n<div id=\"attachment_2428\" class=\"wp-caption aligncenter\">\n<p class=\"wp-caption-text\">Apple iPhone 4<\/p>\n<\/div>\n<p>Everyone remembers that Thomas Edison invented the light bulb, however, few of us immediately recall that it took him a thousand attempts to do so. While Apple hasn\u2019t suffered anything close to 1,000 public failures, there have been more than the three listed above, and there will surely be more in the future.<\/p>\n<p>In a few years, though, the Bendate scandal will be history \u2013 it\u2019ll be the last thing on the minds of those waiting in line for the iPhone 9, just as the cracked screens of the iPhone 4 were the furthest thing from the minds of those who recently waited for hours to purchase the iPhone 6 and iPhone 6 Plus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite Apple\u2019s recent Bendgate scandal, the brand isn\u2019t being impeached anytime soon. They\u2019ll lose a few votes for the moment, but in the end they\u2019ll maintain the same monarchical dominance&#8230;<\/p>\n","protected":false},"author":2,"featured_media":927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/ht_unbox_therapy_iphone_6_plus_bend_test_2_jc_140925_16x9_992-1.jpg",992,558,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/ht_unbox_therapy_iphone_6_plus_bend_test_2_jc_140925_16x9_992-1-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/ht_unbox_therapy_iphone_6_plus_bend_test_2_jc_140925_16x9_992-1-300x169.jpg",300,169,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/ht_unbox_therapy_iphone_6_plus_bend_test_2_jc_140925_16x9_992-1-768x432.jpg",768,432,true],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/ht_unbox_therapy_iphone_6_plus_bend_test_2_jc_140925_16x9_992-1.jpg",992,558,false],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/ht_unbox_therapy_iphone_6_plus_bend_test_2_jc_140925_16x9_992-1.jpg",992,558,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/ht_unbox_therapy_iphone_6_plus_bend_test_2_jc_140925_16x9_992-1.jpg",992,558,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":139,"uagb_excerpt":"Despite Apple\u2019s recent Bendgate scandal, the brand isn\u2019t being impeached anytime soon. They\u2019ll lose a few votes for the moment, but in the end they\u2019ll maintain the same monarchical dominance...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=926"}],"version-history":[{"count":1,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/926\/revisions"}],"predecessor-version":[{"id":930,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/926\/revisions\/930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/927"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}