{"id":821,"date":"2013-05-28T04:18:00","date_gmt":"2013-05-28T04:18:00","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=821"},"modified":"2016-11-16T03:30:49","modified_gmt":"2016-11-16T03:30:49","slug":"red-bull-a-brand-pushing-the-limits","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/red-bull-a-brand-pushing-the-limits\/","title":{"rendered":"Red Bull: A Brand Pushing The Limits"},"content":{"rendered":"

Red Bull\u2019s Stratos space jump, in which Austrian skydiver Felix Baumgartner\u00a0successfully jumped from a helium balloon 24 miles over the earth last October, was a justifiable media sensation, however\u00a0it is Red Bull\u2019s Music Academy that seems their most adventurous campaign to date.<\/p>\n

\"red-bull-rev-1\"<\/p>\n

Started in 1998, the Red Bull Music Academy is \u201ca world-travelling series of music workshops and festivals: a platform for those who make a difference in today\u2019s musical landscape.\u201d Recently, they aggressively advertised a two-week New York event, featuring 31 DJs, producers, vocalists, and \u201call-around music mavericks\u201d, including big names such as James Murphy and Brian Eno.<\/p>\n

\"red-bull-3\"<\/p>\n

An alternative source of physical energy, Red Bull naturally began their advertising efforts primarily in the alternative sports world (where they still have a large presence). Now, with the revitalization their Music Academy, Red Bull has established itself as a major player in the world of music and entertainment \u2013 previously unimaginable territory for an energy drink. For most companies, establishing, developing, and ultimately broadcasting a brand identity is half the focus of an ad campaign, while the other half is devoted to highlighting the particular virtues of the product.<\/p>\n

\"red-bull-rev-2\"<\/p>\n

For Red Bull, their identity is their product.\u00a0 After establishing the core essence of their product \u2013 exploration, adventure, pushing the limits \u2013 Red Bull has proven that nearly any market can be seen and targeted through that lens. Who\u2019s making the most daring films, the most adventurous food? Which political candidate is radical enough to actually change things? Red Bull knows \u2013 that\u2019s what they stand for \u2013 and they\u2019ll be happy to tell you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Red Bull\u2019s Stratos space jump, in which Austrian skydiver Felix Baumgartner\u00a0successfully jumped from a helium balloon 24 miles over the earth last October, was a justifiable media sensation, however\u00a0it is…<\/p>\n","protected":false},"author":2,"featured_media":825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/red-bull-music-academy-e1424084291808.jpg",625,393,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/red-bull-music-academy-e1424084291808-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/red-bull-music-academy-e1424084291808-300x189.jpg",300,189,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/red-bull-music-academy-e1424084291808.jpg",625,393,false],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/red-bull-music-academy-e1424084291808.jpg",625,393,false],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/red-bull-music-academy-e1424084291808.jpg",625,393,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/red-bull-music-academy-e1424084291808.jpg",625,393,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":4,"uagb_excerpt":"Red Bull\u2019s Stratos space jump, in which Austrian skydiver Felix Baumgartner\u00a0successfully jumped from a helium balloon 24 miles over the earth last October, was a justifiable media sensation, however\u00a0it is...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=821"}],"version-history":[{"count":1,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/821\/revisions"}],"predecessor-version":[{"id":831,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/821\/revisions\/831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/825"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}