{"id":660,"date":"2012-05-01T02:08:30","date_gmt":"2012-05-01T02:08:30","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=660"},"modified":"2016-11-16T03:13:09","modified_gmt":"2016-11-16T03:13:09","slug":"born-consumers","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/born-consumers\/","title":{"rendered":"Born Consumers"},"content":{"rendered":"<p>It is a widely accepted notion that a fetus, while in their mother\u2019s womb, will respond to external stimuli.\u00a0 Countless maternity books encourage listening to music, reading and even talking to your unborn child to further development of the neural system.\u00a0\u00a0 However, exposing your unborn baby to such stimuli will not only ensure they have a natural affinity or aptitude for certain types of activities, but it could also hard wire them for brand loyalty.<\/p>\n<p>When an expecting mother is engrossed in an activity that she likes, certain hormones are released and the unborn baby learns to respond favorably to the same activities.\u00a0 For example, if your mother enjoyed listening to Bach while pregnant with you, and her hormones responded favorably, there is a high likelihood that you, too, will like Bach.<\/p>\n<p>A study conducted by Peter Hepper of Queens University found that newborn babies demonstrated a preference to TV theme songs that their mothers listened to while pregnant.\u00a0 Though it is very difficult to conduct fetal research and findings are limited, many suggest it is actually possible to condition a baby to favorably respond to certain jingles and theme songs, and thus are more inclined to form an attachment to it.<\/p>\n<p>Moreover, the food that pregnant women have an affinity for also shapes the child\u2019s appetite and eating behavior later in life.\u00a0 Food is not just about nourishing a child\u2019s development, it\u2019s about shaping a human\u2019s consumer behavior.\u00a0 Studies conducted at Harvard, Colorado School of Medicine and the British Journal of Nutrition are all in affirmation of this theory.<\/p>\n<p>Marketers are now taking this information and weaving it into their strategies.\u00a0 Suddenly, expectant mothers are a huge opportunity, not only for short-term strategies, (studies suggest the hormones involved in pregnancy make women more susceptible to emotional marketing appeals) but in terms of building brand loyalty of future generations.\u00a0\u00a0 Now that is some powerful stuff.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is a widely accepted notion that a fetus, while in their mother\u2019s womb, will respond to external stimuli.\u00a0 Countless maternity books encourage listening to music, reading and even talking&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-660","post","type-post","status-publish","format-standard","hentry","category-branding"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":2363,"uagb_excerpt":"It is a widely accepted notion that a fetus, while in their mother\u2019s womb, will respond to external stimuli.\u00a0 Countless maternity books encourage listening to music, reading and even talking...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=660"}],"version-history":[{"count":1,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/660\/revisions"}],"predecessor-version":[{"id":661,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/660\/revisions\/661"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}