{"id":655,"date":"2012-04-02T02:07:03","date_gmt":"2012-04-02T02:07:03","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=655"},"modified":"2020-07-24T21:02:15","modified_gmt":"2020-07-24T21:02:15","slug":"marketing-mythology-3-campaign-crushing-fallacies","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/marketing-mythology-3-campaign-crushing-fallacies\/","title":{"rendered":"Marketing Mythology: 3 Campaign-Crushing Fallacies"},"content":{"rendered":"<p>1. <strong>Consumers say what they mean and mean what they say:<\/strong> Brands large and small invest significant marketing dollars into focus groups and market research that identifies consumer purchasing behavior and key motivators.\u00a0 However, recent neuroscientific research asserts that consumers make purchasing decisions subconsciously, then rationalize their purchases with conscious thought.\u00a0\u00a0 When attempting to evaluate consumers, look at patterns of behavior, as well as what consumers are saying.\u00a0 It is likely to reveal more truths.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-657\" src=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/3461253839_12244b14f2.jpg\" alt=\"3461253839_12244b14f2\" width=\"500\" height=\"333\" srcset=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/3461253839_12244b14f2.jpg 500w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/3461253839_12244b14f2-300x200.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>2.<strong> Language is a key driver to purchase<\/strong>:\u00a0 Humans don\u2019t actually think in words first.\u00a0 Functional MRIs (FMRIs) reveal that activation centers in our brains light up before words are even deciphered.\u00a0 Don\u2019t ignore language by any means, but look are your messaging more from a holistic standpoint.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-658\" src=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/si55551132.jpg\" alt=\"si55551132\" width=\"391\" height=\"255\" srcset=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/si55551132.jpg 391w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/si55551132-300x196.jpg 300w\" sizes=\"auto, (max-width: 391px) 100vw, 391px\" \/><\/p>\n<p>3. <strong>Consumers will interpret messages as marketers intend<\/strong>: Marketers often judge the efficacy of a marketing campaign on consumer recall.\u00a0 So if a consumer can remember much of the message, it will be deemed successful.\u00a0 The fact of the matter is, messages are not absorbed passively, they are commingled with unique experiences and messages from other areas of life that then frame the message for individual consumers. So you may accurately remember a message, but whether or not it resonates with you is a different story.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Consumers say what they mean and mean what they say: Brands large and small invest significant marketing dollars into focus groups and market research that identifies consumer purchasing behavior&#8230;<\/p>\n","protected":false},"author":2,"featured_media":657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[38,62],"tags":[],"class_list":["post-655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-miscellaneous"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/3461253839_12244b14f2.jpg",500,333,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/3461253839_12244b14f2-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/3461253839_12244b14f2-300x200.jpg",300,200,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/3461253839_12244b14f2.jpg",500,333,false],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/3461253839_12244b14f2.jpg",500,333,false],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/3461253839_12244b14f2.jpg",500,333,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/3461253839_12244b14f2.jpg",500,333,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":21605,"uagb_excerpt":"1. Consumers say what they mean and mean what they say: Brands large and small invest significant marketing dollars into focus groups and market research that identifies consumer purchasing behavior...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=655"}],"version-history":[{"count":1,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/655\/revisions"}],"predecessor-version":[{"id":659,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/655\/revisions\/659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/657"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}