![\"multitask1\"](\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/multitask1.jpg\")
<\/p>\n<\/p>\n
\u201cOur brains are rewiring themselves because of multi-tasking, so the new younger generation are in fact more able to multi-task than older generations. This isn\u2019t because they have trained themselves to do it, it\u2019s because the brain is literally redesigning itself around the fact they are multi-tasking from birth.\u201d \u2013Martin Lindstrom<\/p>\n
Consumers\u2019 attention spans are getting shorter and multi-tasking through several media outlets at once is pervasive to say the least.\u00a0 Nowadays, over 60% of consumers watching TV with their phone or Ipads in hand, while surfing the internet.\u00a0 The big question then becomes, what are these changes in our environments doing to consumer behavior, and how does that effect the role of the marketer?<\/p>\n
The human brain is more adaptable than any other species on the planet and adapts readily to changes in the environment- a phenomenon knows as plasticity.\u00a0 As a result of the vast media consumption on several platforms at once, this plasticity has lead our brains to shorter attention spans, the need for instantaneous gratification, and challenges with interpersonal communication.\u00a0 The communication paradigm has been undergoing some seismic shifts and this undoubtedly poses a challenge for modern marketing.<\/p>\n
Engaging this very fickle new brain, requires an arsenal of tactics channeled through several mediums to really capture consumer attention.\u00a0 Here, however, are a few topline concepts to weave into your marketing programs to keep consumers as engaged as possible\u2026for the moment ; )<\/p>\n
Provide short, contextually relevant tidbits of information<\/strong><\/p>\n Our short term memory is getting shorter and shorter.\u00a0 Our thoughts are constantly interrupted, and thus productivity suffers and stress ensues.<\/p>\n Don\u2019t fret, \u00a0we haven\u2019t totally lost consumers\u2019 yet.\u00a0 Attention can be caught by the right creative on the right device.\u00a0 Don\u2019t treat a mobile device like a mini computer, or your advertising won\u2019t have the same impact.\u00a0 One of the key drivers with mobile devices is that it\u2019s a personal device and communication needs to be familiar, be meaningful and within context.\u00a0 The context is of the utmost importance because it has to speak to the different mindset associated with the usage of each device.<\/p>\n Appeal to the senses<\/strong><\/p>\n Spending more time in virtual worlds muddies our concept of reality.\u00a0 On screen things move quickly, they flash, they take our minds to creative levels we may not have imagined on our own.\u00a0 In short, they make reality seem somewhat one dimensional.<\/p>\n Creating branded environments where consumers can engage with the brand on a multi-sensorial level creates deep engagement, and a lasting tie to the brand.<\/p>\n Every engagement has to be an experience.\u00a0 It needs to take the consumers through a memorable and tangible expression of the brand that is exciting enough for them to remember and share on social networks (because that is where they really live and love).<\/p>\n Encourage a sense of self<\/strong><\/p>\n As we get more and more wrapped up in these digital worlds and become somewhat less present, we can lose our sense of self.\u00a0 Our lives become less about the experiences that mold us and more about time spent on social networking or gaming sites.<\/p>\n How do marketers tap into and create connections with this virtual self?\u00a0 Marketing programs that link enjoyment of the brand with acknowledgement from peers will likely be the most successful.\u00a0 People, in part, use social networks to stay relevant.\u00a0 So reward based marketing which takes into consideration this need for peer acknowledgement and social relevancy, will successfully speak to the new brain.<\/p>\n To develop a meaningful brand to new age, new brain consumers, your communications have to be customer centric, timely, and valuable.\u00a0 Consumers want to know what you are going to do for them, and they won\u2019t waste time trying to figure it out for themselves.\u00a0 Marketers are now in a unique position.\u00a0 Our jobs are to appeal to these consumers by satiating their social egos.\u00a0 We can make people feel good about themselves and still sell product.\u00a0 Doesn\u2019t sounds like too bad of a paradigm shift to me.<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cOur brains are rewiring themselves because of multi-tasking, so the new younger generation are in fact more able to multi-task than older generations. This isn\u2019t because they have trained themselves…<\/p>\n","protected":false},"author":2,"featured_media":641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[38,62],"tags":[],"class_list":["post-640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-miscellaneous"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/multitask1.jpg",500,313,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/multitask1-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/multitask1-300x188.jpg",300,188,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/multitask1.jpg",500,313,false],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/multitask1.jpg",500,313,false],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/multitask1.jpg",500,313,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/multitask1.jpg",500,313,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":326,"uagb_excerpt":"\u201cOur brains are rewiring themselves because of multi-tasking, so the new younger generation are in fact more able to multi-task than older generations. This isn\u2019t because they have trained themselves...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=640"}],"version-history":[{"count":1,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/640\/revisions"}],"predecessor-version":[{"id":651,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/640\/revisions\/651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/641"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}