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In this spirit, we\u2019re going to look at the logo designs and branding practices of some of the major candidates for the 2016 election. The first candidate were going to look at is Marco Rubio.<\/p>\n
The youngest candidate to announce for the 2016 election, Rubio\u2019s campaign will largely center around his perceived ability to provide fresh perspectives, especially as they relate to and counteract perceptions \/ misperceptions that the GOP is predominantly composed of, and exists to serve, \u201cold crusty white men\u201d.<\/p>\n
![\"marco-rubio\"](\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Marco-Rubio.jpg\")
<\/p>\n
Marco Rubio<\/p>\n
![\"marco-rubio-logo\"](\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Marco-Rubio-Logo.jpg\")
<\/p>\n
Marco Rubio Logo<\/p>\n
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So, what does this logo communicate?<\/p>\n
He\u2019s Youthful<\/p>\n
The first point to notice is the san-serif font. Fundamentally newer than serif fonts, san-serifs are most often used in branding to communicate a sense of edginess, or at least a sort of contemporary sophistication. Furthering this effort, the wordmark is all lowercase. By eliminating all capitals, the wordmark aspires, again, to a sense of youthfulness, of defying convention.<\/p>\n
<\/p>\n
He\u2019s Red<\/p>\n
Almost every candidate logo incorporates both blue and red to create the allusion that, despite party lines, the candidate has both republican and democrat voter interests at heart.\u00a0 Some candidates have gone so far as to give each color nearly equal weight within their logo. Rubio, however, doesn\u2019t. The blue that he uses is a dark navy blue \u2013 as close to black as it is to conventional democrat blue. And the rest of his logo \u2013 it\u2019s red, all red. So while Rubio may be promising to bring a fresh perspective, he\u2019s also assuring primary voters that he isn\u2019t too fresh, not too idealistic, and that his allegiances are properly in place.<\/p>\n
<\/p>\n
He\u2019s a Little Slow<\/p>\n
Rubio\u2019s campaign tagline suffers from a gap in logic. We\u2019re almost nearly twenty years into the new century, so promising an entirely new one is not only flat and uninspired, it\u2019s unsettling, in a way, as it unintentionally promises, grammatically speaking, that Rubio\u2019s leadership will make new the previous sixteen years. It\u2019s a little late to promise a new century.<\/p>\n
<\/p>\n
He\u2019s Detail Disoriented<\/p>\n
Is the map of the U.S. used for the \u201ci\u201d in Rubio\u2019s name missing something? Yup. As a number of news outlets have already pointed out, Hawaii and Alaska didn\u2019t make the cut. While he could have attempted some sort of umlaut and won European credibility, he simply alienated the two states, and left the rest to wonder what else he might overlook if elected.<\/p>\n","protected":false},"excerpt":{"rendered":"
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![\"hillary-logo\"](\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Hillary-Logo.jpg\"){kind=logo}
<\/p>\n![\"hillvetica\"](\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Hillvetica.jpg\")
<\/p>\n![\"jeb-bush-logo\"](\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Jeb-Bush-Logo.png\"){kind=logo}
<\/p>\n