{"id":339,"date":"2016-02-03T00:31:08","date_gmt":"2016-02-03T00:31:08","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=339"},"modified":"2016-11-16T03:11:39","modified_gmt":"2016-11-16T03:11:39","slug":"oreo-and-other-guerrilla-marketing-treats","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/oreo-and-other-guerrilla-marketing-treats\/","title":{"rendered":"Oreo and other Guerilla Marketing Treats"},"content":{"rendered":"<p>This past Monday, Oreo opened the door to the \u201cOreo Wonder Vault\u201d, a clearly expensive pop-up guerrilla marketing campaign which, based on online feedback, seems to have been worth every penny. Inside the mysterious Oreo door was red lever and instructions to pull it. When curious visitors did, a free sample of its new Cupcake flavor \u2013 set to hit shelves, officially, in the next few days \u2013 slid down into their waiting hands. Even though milk wasn\u2019t served, the stunt earned Oreo some much-deserved recognition.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-340\" src=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-3-1024x768.jpg\" alt=\"oreo-vault-3\" width=\"652\" srcset=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-3-1024x768.jpg 1024w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-3-300x225.jpg 300w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-3-768x576.jpg 768w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-3.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\nOreo Vault<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-341\" src=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-hed-2016.jpg\" alt=\"oreo-vault-hed-2016\" width=\"652\" srcset=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-hed-2016.jpg 652w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-hed-2016-300x206.jpg 300w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><br \/>\nOreo Vault<\/p>\n<p>The cleverness of the Oreo Vault reminded us of the most interesting campaign of the year, and certainly the cruelest: Ex Machina\u2019s Tinder robot troll that broke the hearts, at least for an hour, or so, of every swiper at SXSW. After swiping right on the profile picture of 25 year old Ava \u2013 Swedish actress Alicia Vikander \u2013 the unfortunate dupes proceeded to have an exchange with a robot. Not only did the campaign garner significant attention, it poignantly delivered a real-world example of the scenario dramatized in the film.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-342\" src=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/tinder-movie-2-1.jpg\" alt=\"tinder-movie-2-1\" width=\"652\" height=\"495\" srcset=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/tinder-movie-2-1.jpg 652w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/tinder-movie-2-1-300x228.jpg 300w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><br \/>\nEx Machina<\/p>\n<p>On Adweek, one of Ava\u2019s Tinder victims admitted that the ruse was impressive, but that it \u201ctoyed with his emotions so hard.\u201d We couldn\u2019t find a comment on behalf of the ad agency responsible for the campaign, but we\u2019re guessing they were thrilled to hear that it elicited such deep, in not especially happy, human feelings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This past Monday, Oreo opened the door to the \u201cOreo Wonder Vault\u201d, a clearly expensive pop-up guerrilla marketing campaign which, based on online feedback, seems to have been worth every&#8230;<\/p>\n","protected":false},"author":2,"featured_media":341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-hed-2016.jpg",652,447,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-hed-2016-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-hed-2016-300x206.jpg",300,206,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-hed-2016.jpg",652,447,false],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-hed-2016.jpg",652,447,false],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-hed-2016.jpg",652,447,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/oreo-vault-hed-2016.jpg",652,447,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":296,"uagb_excerpt":"This past Monday, Oreo opened the door to the \u201cOreo Wonder Vault\u201d, a clearly expensive pop-up guerrilla marketing campaign which, based on online feedback, seems to have been worth every...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=339"}],"version-history":[{"count":3,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/339\/revisions"}],"predecessor-version":[{"id":639,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/339\/revisions\/639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/341"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}