{"id":334,"date":"2015-10-23T00:23:05","date_gmt":"2015-10-23T00:23:05","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=334"},"modified":"2016-11-16T03:11:20","modified_gmt":"2016-11-16T03:11:20","slug":"nikes-genius-move","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/nikes-genius-move\/","title":{"rendered":"Nike’s Genius Move"},"content":{"rendered":"

In conjunction with Back to the Future Day \u2013 the date featured in the series\u2019 second movie, 10\/15\/2015 \u2013 Nike unveiled a technological promise made by that very film. The self-tying sneaker.<\/p>\n

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\nNike Branding<\/p>\n

\"nike-air-mag-back-to-the-future1\"
\nNike Branding<\/p>\n

Without the context of Back to the Future, the special edition shoe could have been a poorly-received gimmick \u2013 something for which no demand existed, and was in a way antithetical to the brand\u2019s Just Do It ethos, which presumably extends to tying one\u2019s own shoe. Given the aforementioned context, though, the move was genius. Not only did Nike piggyback on the trending status of Back to the Future Day, it also found a way to feed the humanitarian component of its brand.<\/p>\n

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\nNike Branding<\/p>\n

All proceeds of the shoes will go directly to the Michael J Fox foundation, funding research into Parkinson\u2019s Disease. With this one branding campaign, Nike showcased a fun (if not commercially viable) concept that was both timely and connected to a good cause. The campaign was, in this sense, a triple threat, and provided an ideal model for special event branding campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"

In conjunction with Back to the Future Day \u2013 the date featured in the series\u2019 second movie, 10\/15\/2015 \u2013 Nike unveiled a technological promise made by that very film. The…<\/p>\n","protected":false},"author":2,"featured_media":335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[40,38],"tags":[],"class_list":["post-334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/nike-air-mag-back-to-the-future1.png",970,545,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/nike-air-mag-back-to-the-future1-150x150.png",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/nike-air-mag-back-to-the-future1-300x169.png",300,169,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/nike-air-mag-back-to-the-future1-768x432.png",768,432,true],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/nike-air-mag-back-to-the-future1.png",970,545,false],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/nike-air-mag-back-to-the-future1.png",970,545,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/nike-air-mag-back-to-the-future1.png",970,545,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":7,"uagb_excerpt":"In conjunction with Back to the Future Day \u2013 the date featured in the series\u2019 second movie, 10\/15\/2015 \u2013 Nike unveiled a technological promise made by that very film. The...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":3,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/334\/revisions"}],"predecessor-version":[{"id":504,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/334\/revisions\/504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/335"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}