{"id":2682,"date":"2020-06-22T19:58:17","date_gmt":"2020-06-22T19:58:17","guid":{"rendered":"https:\/\/www.imagemme.com\/?p=2364"},"modified":"2020-06-22T19:58:17","modified_gmt":"2020-06-22T19:58:17","slug":"reimagining%e2%80%8b-the-starbucks-carafe","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/reimagining%e2%80%8b-the-starbucks-carafe\/","title":{"rendered":"Reimagining\u200b The Starbucks Carafe"},"content":{"rendered":"\n
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The integration of aesthetics and functional capability are what propel design forward. Beyond a fresh new look, society craves advancement in the form of function that simplifies daily life. User experiences crafted by designers in an effort to make the experience a fluid and enjoyable one, are sometimes so seamlessly ingrained into a product that the user may overlook these subtle additions.
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Lately, our team has been thinking of ways to enhance everyday items and involvements. From waiting in line to taking a deeper look into how we wash our hands or brush our teeth. Our creative director, noted coffee lover, decided to take a stab at enhancing an age old<\/g> design…
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His approach to the Starbucks carafe has completely revitalized and re-envisioned its initial approach. A carafe, usually an open-topped pitcher made of glass to pour water or milk has been reimagined to produce an all-new look and feel! Using his concept as an opportunity to reinforce the stylish look and feel of the store into the carafe design itself; he artfully implemented the brand logo into the carafe to reinforce brand recognition. The top of the Carafe, which keeps debris from falling in, features an emboldened Starbucks logo.<\/p>\n\n\n

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The form of the carafe,<\/g> has been slimmed down from its usual round shape ( applied to hold more liquid) to present a sleek, sexy more modernized design that focuses on UX. A Starbucks generally may serve 500 – 750 customers a day! That’s a lot of hands <\/a>on one carafe. In an attempt to battle the transmission of germs, our creative director moved forward with implementing a copper handle. Since ancient times It’s been proven that copper has the ability to break down viruses and bacteria.<\/a> Copper is effective at killing viruses like MERS, H1N1 and<\/g> a relative of COVID-19; Coronavirus 229e. The first documented use of copper as a germ-killing agent is recorded in “Smiths Papyrus”, the oldest known medical document in the world! Recent research has shown that copper is effective against Coronavirus within four hours<\/a>. When designing the handle he made sure to incorporate generous amounts of space between the copper handle and carafe itself which is made of plastic.<\/p>\n\n\n

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The integration of aesthetics and functional capability are what propel design forward. Beyond a fresh new look, society craves advancement in the form of function that simplifies daily life. User experiences…<\/p>\n","protected":false},"author":2,"featured_media":2366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[40,84],"tags":[53,102,103,56,91,104],"class_list":["post-2682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-product-design","tag-branding","tag-carafe","tag-coffee","tag-design","tag-product-design","tag-starbucks"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t