{"id":2667,"date":"2018-12-14T18:07:00","date_gmt":"2018-12-14T18:07:00","guid":{"rendered":"https:\/\/www.imagemme.com\/?p=1907"},"modified":"2018-12-14T18:07:00","modified_gmt":"2018-12-14T18:07:00","slug":"how-to-save-money-on-branding-packaging-design-2","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/how-to-save-money-on-branding-packaging-design-2\/","title":{"rendered":"How to Save Money on Branding &amp; Packaging Design"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1908\" src=\"https:\/\/www.imagemme.com\/wp-content\/uploads\/2018\/12\/brand_saving-blog_600x400.png\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2018\/12\/brand_saving-blog_600x400.png 600w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2018\/12\/brand_saving-blog_600x400-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>\nIn the world of agency pricing, commas and zeros get thrown around like terrible ideas for brand names at 10 PM, when all logic is finally forsaken.<br \/>\nIndeed some agencies do better work than others, and some agencies deserve higher premiums based on their client list; however, it isn\u2019t uncommon for one agency to charge 2X, 3X, 4X, 10X, etc., for essentially the same deliverables as another.<br \/>\nHow to avoid this:<br \/>\nFirst and foremost, by shopping around. An agency shouldn\u2019t be chosen without having been compared to at least two others with identical deliverables. Keyword, identical. Agencies may exclude something you want or include something you don\u2019t, simply due to their design process. So it\u2019s crucial to fully understand the fine print.<br \/>\nFor example, the Brand Deck. Everyone loves a beautiful brand deck. No one more so than the person who conceived the brand. It\u2019s like a newborn\u2019s photo, only far more interesting and pretty.<br \/>\nNevertheless. Without a potential investor or retailer to show it to, or an additional agency that needs to follow its guidelines, that brand deck is as functionally useless as it is exciting.<br \/>\nIf the project is just Identity Creation, the deck is, in fact, the only logical deliverable. However, if an agency is also creating the packaging or website, they might, if requested, skip the creation of the brand deck and reduce the project cost accordingly.<br \/>\nAnother way to save money as an emerging brand is staying standard.<br \/>\nTemplate sites have become ubiquitous, yes, but they <em>eliminate<\/em> programming costs and reduce design costs as well. Same thing for packaging. Molding a new bottle is very exciting, but it\u2019s also very expensive. With great graphics and material choices, anything stock can become individual.<br \/>\nLastly, logos. Design sourcing sites offer multiple logos for as little as <em>fifty<\/em> dollars these days. That means you can stake your entire aesthetic future on a design half as expensive as your jeans.<br \/>\nDetect some sarcasm? Indeed. Cutting the fat from a proposal isn\u2019t the same as cutting corners. Shame on anyone who even considers 99 Designs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of agency pricing, commas and zeros get thrown around like terrible ideas for brand names at 10 PM, when all logic is finally forsaken. Indeed some agencies&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-2667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2018\/12\/brand_saving-blog_600x400.png",600,400,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2018\/12\/brand_saving-blog_600x400-150x150.png",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2018\/12\/brand_saving-blog_600x400-300x200.png",300,200,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2018\/12\/brand_saving-blog_600x400.png",600,400,false],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2018\/12\/brand_saving-blog_600x400.png",600,400,false],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2018\/12\/brand_saving-blog_600x400.png",600,400,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2018\/12\/brand_saving-blog_600x400.png",600,400,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"In the world of agency pricing, commas and zeros get thrown around like terrible ideas for brand names at 10 PM, when all logic is finally forsaken. Indeed some agencies...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/2667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=2667"}],"version-history":[{"count":0,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/2667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/1908"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=2667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=2667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=2667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}