{"id":1992,"date":"2019-04-16T09:00:37","date_gmt":"2019-04-16T09:00:37","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=1992"},"modified":"2020-07-10T12:14:10","modified_gmt":"2020-07-10T12:14:10","slug":"authenticity-with-branding-and-packaging","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/authenticity-with-branding-and-packaging\/","title":{"rendered":"Authenticity with Branding and Packaging"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1993 size-full\" src=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2019\/04\/20190409_IM_Blog_branding-packaging-authenticity-01.png\" alt=\"\" width=\"2500\" height=\"1667\" srcset=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2019\/04\/20190409_IM_Blog_branding-packaging-authenticity-01.png 2500w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2019\/04\/20190409_IM_Blog_branding-packaging-authenticity-01-300x200.png 300w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2019\/04\/20190409_IM_Blog_branding-packaging-authenticity-01-768x512.png 768w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2019\/04\/20190409_IM_Blog_branding-packaging-authenticity-01-1024x683.png 1024w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For companies residing in cities, the idea of relating to a customer at personality level may seem overdone at this point\u2014but it still has power. The worlds of design, marketing, and advertising are finally acting as customers themselves. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a company may come up with a new adaptation of its logo for a specific campaign or launch of a new product. The logo has long remained an untouchable symbol of a brand but now we\u2019re getting more playful. So what if we want to change the font, color, or even the shape? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nike, and of course, Google are good examples of this if you haven\u2019t yet seen it in practice. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to change your logo to weave in a more playful, and inherently authentic, personality though. It is, however, very important in today\u2019s branding and\/or packaging efforts to discover what can work for your brand. What language are your customers using? What other brands do they shop with? How are those companies implementing this strategy? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Subway ads always seem to take this idea to the next level. Some great (or interesting) inspiration may lie there as well. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For some tangible tips, here are three things to think about when you\u2019re looking to inject more authenticity into your brand:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get deep with your brand story. Make it interesting, so that customers are actually engaged, but leverage any struggles or underlying values behind the products they\u2019re buying. Maybe instead of just putting this information under your \u201cAbout Us\u201d tab, you integrate it into your homepage, Instagram bio, and even your packaging. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t say it and then forget it. Making claims and promises is easy but customers\u2014 especially loyal ones\u2014 pay attention to how you integrate your values and mission into making a better company, product, and experience. Give more than you take while still making a profit. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you using your competition for inspiration? Depending on the size of your industry, consumers can tell when brands decide to \u201ctake inspiration\u201d from their competition and spin it as their own thoughts and beliefs. Following trends is okay, but then again, people look to the trendsetters, not the trend followers.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>We are recognized as a top <a href=\"https:\/\/www.designrush.com\/trends\/cosmetic-packaging-design\">Cosmetic Packaging Design Company<\/a>\u00a0on\u00a0DesignRush!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For companies residing in cities, the idea of relating to a customer at personality level may seem overdone at this point\u2014but it still has power. The worlds of design, marketing,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[40,38,36],"tags":[],"class_list":["post-1992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing","category-package-design"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2019\/04\/20190409_IM_Blog_branding-packaging-authenticity-01.png",2500,1667,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2019\/04\/20190409_IM_Blog_branding-packaging-authenticity-01-150x150.png",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2019\/04\/20190409_IM_Blog_branding-packaging-authenticity-01-300x200.png",300,200,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2019\/04\/20190409_IM_Blog_branding-packaging-authenticity-01-768x512.png",768,512,true],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2019\/04\/20190409_IM_Blog_branding-packaging-authenticity-01-1024x683.png",1024,683,true],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2019\/04\/20190409_IM_Blog_branding-packaging-authenticity-01.png",1536,1024,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2019\/04\/20190409_IM_Blog_branding-packaging-authenticity-01.png",2048,1366,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"For companies residing in cities, the idea of relating to a customer at personality level may seem overdone at this point\u2014but it still has power. The worlds of design, marketing,...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=1992"}],"version-history":[{"count":7,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1992\/revisions"}],"predecessor-version":[{"id":2430,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1992\/revisions\/2430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/1993"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=1992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=1992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=1992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}