{"id":1406,"date":"2017-02-23T21:11:23","date_gmt":"2017-02-23T21:11:23","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=1406"},"modified":"2017-02-23T21:11:23","modified_gmt":"2017-02-23T21:11:23","slug":"some-very-cool-packaging-design-concept-work","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/some-very-cool-packaging-design-concept-work\/","title":{"rendered":"Some Very Cool Packaging Design Concept Work…"},"content":{"rendered":"

Author: Derrick Lin\u00a0\/\u00a0Source: Packaging of the World – Creative Package Design Gallery<\/a><\/p>\n

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Creative Agency: mousegraphics<\/a>
\nProject Type: Concept
\nLocation: Athens, Greece
\nPackaging Contents: Tea<\/p>\n

The Brief:<\/b>
\n“We launch a new tea drink and we want the packaging and related identity”<\/p>\n

The Target Consumer:<\/b>
\nChinese market as well as international consumers<\/p>\n

The Design:<\/b>
\nTea drinks constitute a highly competitive market in China. Our client briefed us with a product name that became our basic identity vehicle : “Not Simple Tea”.<\/p>\n

We created a code out of ordinary shapes that directly and efficiently translate this name in visuals: X for “Not”, the universal shape of the circle for “Simple” and the semi-circular shape of a pot for “Tea”.<\/p>\n

The product, available in green tea and oolong tea flavors, is strongly identified in two colors and 3 languages, (the Chinese, the English and the visual). The brand identity is identified with this process of translation in a dynamic way and design is affirmed as an exercise in communication.<\/p><\/blockquote>\n

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Creative Agency: Dessein<\/a>
\nDirectors: Geoff Bickford, Tracy Kenworthy
\nProject Type: Produced, Commercial Work
\nClient: Poach Pear<\/a>
\nLocation: Perth, Western Australia
\nPackaging Contents: Pate, Rillettes, Terrines, Condiments
\nPackaging Substrate \/ Materials: Paper
\nPrinting Process: Flexography<\/p>\n

Poach Pear is an artisan producer of hand-made charcuteries including pates, terrines and rillettes. Their reputation for creating beautiful food in small batches to ensure premium quality is matched only by their passion for sharing them. Revitalizing the brand\u2019s shelf presence with a refreshed range of packaging conveying their artisan qualities and reiterating the brand called for a unique packaging solution.<\/p>\n

Sold in reusable glass jars has proven the best way to present and preserve the pates & rillettes, and while a string and swing-tag solution around the lid of the jar was initially successful, Poach Pear felt it didn\u2019t represent the brand qualities and traditional French methods of how they are made. The terrines were packed in vacuum-sealed packs, labeled with a sticker and displayed horizontally – meaning they weren\u2019t necessarily able to be displayed alongside the jars of pate and rillettes.<\/p><\/blockquote>\n

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What’s Unique?<\/b>
\nReplacing the swing-tag with a simple sleeve wrapped over the jars provided the opportunity to expand the brand presence with a provincial design by introducing playful silhouetted illustrations representing the primary proteins and ingredients. i.e., chilli, farmhouse, pork, chicken and duck.<\/p>\n

Creating a tapered package shape for the terrines mimics both the loaf tins they were made in, and the product shape itself. An alternate second package reverses the taper shape allowing the terrines to be displayed upright, side-by-side in a zig-zag arrangement. This solution now allows the terrines to be displayed alongside of the jars of pate and rillettes. The addition of a die-cut pear shape window showcases the quality of the produce on the terrine packaging and reinforces the Poach Pear brand.<\/p><\/blockquote>\n

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Graphic design, art direction: kissmiklos<\/a>
\nProject Type: Produced, Commercial Work
\nClient: Erzs\u00e9bet Alehouse<\/a>
\nManufacturer: Karl Micro Brewery
\nLocation: Kaposv\u00e1r \/ Hungary
\nPackaging Contents: Beer
\nPackaging Substrate \/ Materials: Paper, glass
\nPrinting Process: Digital printing<\/p>\n

This is a special craft beer series in packs which is purchasable only in Erzs\u00e9bet Alehouse in Kaposv\u00e1r. The owners of the alehouse would have liked to create some beer labels about their favourite basketball players who played or are currently playing in the basketball team of Kaposvar.<\/p>\n

The project resulted in three colourful labels with the players’ simplified portraits whose eyes are replaced by their jersey numbers.<\/p><\/blockquote>\n

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What’s Unique?<\/b>
\nThe owners of the alehouse would have liked to create some beer labels about their favourite basketball players who played or are currently playing in the basketball team of Kaposvar.<\/p><\/blockquote>\n

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Creative Agency: MYNK<\/a>
\nDesigner Marlon Trov\u00e3o
\nProject Type: Concept
\nLocation: Ribeir\u00e3o Preto, Brazil
\nPackaging Contents: Vodka
\nPackaging Substrate \/ Materials: Glass<\/p>\n

The line of development of the conceptual form, being a proposal for a participation of a work. Thus, we developed the project structured in a young, modern and focused communication in a high class present in events. We work a labeling 360, where we apply all communication not concept of name, patch to the dynamism that as lines to us, the movement of the lines accompany the level of drink ingested, the greater the amount of drink consumed, the more destabilized as lines.<\/p><\/blockquote>\n

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What’s Unique?<\/b>
\nIts remarkable presence in nocturnal environments. Being a packaging of great visual impact.<\/p><\/blockquote>\n

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Creative Agency: Dow Design Ltd<\/a>
\nCreative Director: Donna McCort
\nSenior Designer: Leonie Whyte
\nAccount Manager: Rebecca Hamer
\nProduction: Carl Dixon, Ben Dean, Jamie Pettigrew
\nPhotography: Kieran Scott
\nProject Type: Produced, Commercial Work
\nClient: First Light Ltd<\/a>
\nLocation: New Zealand
\nPackaging Contents: Meat
\nPackaging Substrate \/ Materials: Paper & Plastic
\nPrinting Process: Offset and Foil Stamping<\/p>\n

Grass roots.<\/b>
\nThe roots of this grass-fed meat business is what inspired us to create a very individual, organic and bold identity for them. They are a small cooperative of inventive farmers and rule-breaking meat men, determined to find a better way to get better quality meat to market – global markets that is – with the profits going to those doing the hard work in the field. And that\u2019s pretty much why we ended up with an expressive signature for their logo. It stands for the people of this brand – their personal accountability all the way from the hands-on, humane farming of some very individual animals, to the end user\u2019s experience of their product; and to the creativity that seeded a new way, a better way for taste, for people, for animals and for business. That\u2019s the marrow of a truly beautiful meat.<\/p><\/blockquote>\n

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Creative Agency: Dow Design Ltd<\/a>
\nCreative Director: Donna McCort
\nDesigner: Jeannie Burnside
\nPhotographer: Jamie Pettigrew
\nCollaborator: Jessica Mentis (Jellyologist at Mentis Studios)
\nProject Type: Self Promotion\/Christmas Gift
\nClient: Dow Design Ltd<\/a>
\nLocation: New Zealand
\nPackaging Contents: Alcohol, Jelly
\nPackaging Substrate \/ Materials: Cardboard, glass, plastic, paper
\nPrinting Process: Digital Printing, foil stamping<\/p>\n

Wibble wobble.<\/b>
\nIt was a heady concoction to celebrate the end of 2016 in style, with room yet for a few trips and falls and laughs along the way: Take the brilliance of one of Auckland\u2019s hottest new business talents, the jellyologist, and our desire to share with our clients the joys of creativity and toast another great year together. Result: One gourmet jelly kit for our clients to get jiggy wid. And the merrily dancing christmas tree-shaped morsels, full-tilt with cucumber, mint, elderflower, gin – plus candied basil leaves of course- were indisputably wow. Happy wid that!<\/p><\/blockquote>\n

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Designer: Alexey Poteychuk<\/a>
\n3D Visualization: Maxim Kulikov<\/a>
\nProject Type: Produced, Commercial Work
\nClient: Saranskiy Distillers<\/a>
\nLocation: Moscow, Russia
\nPackaging Contents: Vodka
\nPackaging Substrate \/ Materials: Glass, Paper, metal cap
\nPrinting Process: Flexography, Foil stamping, Varnish<\/p>\n

Alexey Poteychuk was designed the labels for Russian vodka Skylarks [\u0416\u0430\u0432\u043e\u0440\u043e\u043d\u043a\u0438]. The main association of the product – is the freedom with which the associated larks and Russian nature. Emotional and active logo good product highlights from the competition on the supermarket shelf. For additional degree of individualization of the product give the birds made embossing on the bottle. The product is available in the lower price segment and widely represented in the Russian retail trade.<\/p><\/blockquote>\n

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Creative Agency: Cocoon Prague<\/a>
\nProject Type: Produced, Commercial Work
\nClient: \u0160aldorfsk\u00e9 sklepy (viticulture)<\/a>
\nLocation: Prague, Czech republic
\nPackaging Contents: Wine
\nPackaging Substrate \/ Materials: Glass, Paper
\nPrinting Process: Offset, Hot Foil<\/p>\n

The Krav\u00e1k wine project is unique in nature because it combines four wineries that lie below the Krav\u00ed hora (Cow Mountain) in the neighboring wine region near Znojmo. The \u0160aldorfsk\u00e9 sklepy winery gave us substantial creative freedom aside from maintaining the name of…<\/p><\/blockquote>\n

Click here to read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Author: Derrick Lin\u00a0\/\u00a0Source: Packaging of the World – Creative Package Design Gallery Creative Agency: mousegraphics Project Type: Concept Location: Athens, Greece Packaging Contents: Tea The Brief: “We launch a new…<\/p>\n","protected":false},"author":2,"featured_media":1407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-1406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2017\/02\/NOT-SIMPLE-TEA_03.jpg",1400,1338,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2017\/02\/NOT-SIMPLE-TEA_03-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2017\/02\/NOT-SIMPLE-TEA_03-300x287.jpg",300,287,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2017\/02\/NOT-SIMPLE-TEA_03-768x734.jpg",768,734,true],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2017\/02\/NOT-SIMPLE-TEA_03-1024x979.jpg",1024,979,true],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2017\/02\/NOT-SIMPLE-TEA_03.jpg",1400,1338,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2017\/02\/NOT-SIMPLE-TEA_03.jpg",1400,1338,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":2189,"uagb_excerpt":"Author: Derrick Lin\u00a0\/\u00a0Source: Packaging of the World – Creative Package Design Gallery Creative Agency: mousegraphics Project Type: Concept Location: Athens, Greece Packaging Contents: Tea The Brief: “We launch a new...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=1406"}],"version-history":[{"count":1,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1406\/revisions"}],"predecessor-version":[{"id":1408,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1406\/revisions\/1408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/1407"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=1406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=1406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=1406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}