{"id":1210,"date":"2012-02-05T02:49:37","date_gmt":"2012-02-05T02:49:37","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=1210"},"modified":"2020-07-24T21:08:08","modified_gmt":"2020-07-24T21:08:08","slug":"super-bowl-commercials-reveal-an-outdated-take-on-marketing","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/super-bowl-commercials-reveal-an-outdated-take-on-marketing\/","title":{"rendered":"Super Bowl Commercials Reveal An Outdated Take On Marketing"},"content":{"rendered":"

\"weego-mnn11\"<\/p>\n

I can\u2019t say I had too many \u201cwow\u201d moments watching this years big budget commercials.\u00a0 Sure I lol\u2019d a little with the Doritos \u201cDead Cat Bribe,\u201d what\u2019s funnier than mischievous pets?! \u00a0 Well maybe an overweight pet hitting the gym to reclaim the body of it\u2019s youth\u2026thanks Volkswagen.\u00a0 Volkswagen and Doritos aside, it was mostly \u201cmore of the same\u201d for this years line up. Cars, beer, soda and more cars.<\/p>\n

Anheuser-Busch, however, set the bar at an all-time low.\u00a0 Their lineup was erratic at best from the introduction of Bud Light Platinum, to two minute long commercials speaking to Budweiser\u2019s heritage, the messages were many and fractured.\u00a0 But none were quite as offensive as their last minute plug for pet adoption in their \u201cHere Weego\u201d spot.\u00a0 \u201cHelp Rescue Dogs\u201d is the final frame of the commercial, after we spent an entire minute watching grown-up frat boys use and abuse this poor dog named \u201cWeego.\u201d\u00a0 It\u2019s ironic, but in a sad way, not a good way.<\/p>\n

The timing of this is rather relevant and highlights A-B\u2019s somewhat antiquated take on marketing.\u00a0 In the last year we\u2019ve seen large companies like Kraft, Unilever and PepsiCo reduce their environmental footprint, support noteworthy charities, and augment the nutritional value of their products to better the lives of their consumers.\u00a0 Marketing is a noble and necessary profession, but we are seeing it being abused more and more.\u00a0 We need to put the honesty back in marketing to create real and meaningful human connections, not misappropriate tactics for the sake of a sale. Marketing is about bettering lives, and creating value, not just driving business growth.<\/p>\n

Marc Mathieu, SVP of Marketing at Unilever put it best when he called for a renaissance of the marketing profession to return it to its \u201cnoble\u201d routes.\u00a0 Marketing should be about driving \u201csocial progress\u201d as well as driving sales.\u00a0 Let\u2019s hope 2012 sees more social change and less \u201cselling for the sake of selling.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

I can\u2019t say I had too many \u201cwow\u201d moments watching this years big budget commercials.\u00a0 Sure I lol\u2019d a little with the Doritos \u201cDead Cat Bribe,\u201d what\u2019s funnier than mischievous…<\/p>\n","protected":false},"author":2,"featured_media":1211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[38,62],"tags":[],"class_list":["post-1210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-miscellaneous"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/weego-mnn11.jpg",530,291,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/weego-mnn11-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/weego-mnn11-300x165.jpg",300,165,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/weego-mnn11.jpg",530,291,false],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/weego-mnn11.jpg",530,291,false],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/weego-mnn11.jpg",530,291,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/weego-mnn11.jpg",530,291,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":1547,"uagb_excerpt":"I can\u2019t say I had too many \u201cwow\u201d moments watching this years big budget commercials.\u00a0 Sure I lol\u2019d a little with the Doritos \u201cDead Cat Bribe,\u201d what\u2019s funnier than mischievous...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=1210"}],"version-history":[{"count":1,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1210\/revisions"}],"predecessor-version":[{"id":1212,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1210\/revisions\/1212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/1211"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=1210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=1210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=1210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}