{"id":1165,"date":"2011-10-10T02:05:09","date_gmt":"2011-10-10T02:05:09","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=1165"},"modified":"2020-07-24T22:01:44","modified_gmt":"2020-07-24T22:01:44","slug":"pet-marketing-innovative-or-absurd","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/pet-marketing-innovative-or-absurd\/","title":{"rendered":"Pet Marketing \u2013 Innovative or Absurd?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1166\" src=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/beneful-dog-food-coupons111.jpg\" alt=\"beneful-dog-food-coupons111\" width=\"300\" height=\"213\" \/><\/p>\n<p>Beneful dog food, a Nestle Purina company, has pushed the envelope and taken TV advertising to new heights with its recently launched commercial that communicates directly with canines.<\/p>\n<p>The 24-second spot produces two high frequency sounds virtually imperceptible to human ear, but clearly audible to a dog\u2019s.<\/p>\n<p>The idea is to send favorable signals to pets that would attract them to the commercial and in turn, influence their owners to purchase the food, as their pet demonstrates a keen interest in the brand.<\/p>\n<p>While the innovation factor is clear and may encourage initial purchase and one-time trial, it\u2019s ultimately a dog\u2019s taste buds, not ears, that are in charge of purchase decisions.<\/p>\n<p>Beneful\u2019s new commercial is an interesting tactic to drive trial, but if it\u2019s brand loyalty they are looking for, they better start communicating to pups.\u00a0 Dogs\u2019 taste buds and palate are actually formed at a very early age, so taste and flavors they are akin to from the time they are puppies define their taste buds later in life.\u00a0 So while the commercial may bring your dog to the TV, and even convince you to purchase, it\u2019s that first bite that determines if you\u2019ll be a repeat purchaser.<\/p>\n<p>The pet industry is big business and Beneful is looking to position themselves as a key innovator and for that we applaud them.\u00a0 Whether or not it works, we\u2019ll wait and see.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beneful dog food, a Nestle Purina company, has pushed the envelope and taken TV advertising to new heights with its recently launched commercial that communicates directly with canines. The 24-second&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[38,62],"tags":[],"class_list":["post-1165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-miscellaneous"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/beneful-dog-food-coupons111.jpg",300,213,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/beneful-dog-food-coupons111-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/beneful-dog-food-coupons111-300x213.jpg",300,213,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/beneful-dog-food-coupons111.jpg",300,213,false],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/beneful-dog-food-coupons111.jpg",300,213,false],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/beneful-dog-food-coupons111.jpg",300,213,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/beneful-dog-food-coupons111.jpg",300,213,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":281,"uagb_excerpt":"Beneful dog food, a Nestle Purina company, has pushed the envelope and taken TV advertising to new heights with its recently launched commercial that communicates directly with canines. The 24-second...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=1165"}],"version-history":[{"count":2,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1165\/revisions"}],"predecessor-version":[{"id":1168,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1165\/revisions\/1168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/1166"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=1165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=1165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=1165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}