{"id":1152,"date":"2012-04-24T01:54:28","date_gmt":"2012-04-24T01:54:28","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=1152"},"modified":"2016-11-16T03:30:23","modified_gmt":"2016-11-16T03:30:23","slug":"brand-loyalty-research-reveals-consumers-are-expecting-more-can-your-brand-deliver","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/brand-loyalty-research-reveals-consumers-are-expecting-more-can-your-brand-deliver\/","title":{"rendered":"Brand Loyalty \u2013 Research Reveals Consumers Are Expecting More. Can Your Brand Deliver?"},"content":{"rendered":"

Consumers, now more than ever, are expecting greater satiation, rewards and experiences from brands in exchange for loyalty.\u00a0 A Forrester Research study isolates four key values and what creates the strongest draw for consumers.<\/p>\n

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  1. Credibility:<\/strong>\u00a0 Pride is the emotion that tops the list here.\u00a0 Consumers are looking for brands that they can not only engage with, but be proud of.\u00a0 They are looking for brands that reference their values and what they aspire to.\u00a0 When consumers are proud of a brand and its associations, they are more likely to recommend it to their social circle.<\/li>\n
  2. Leadership:<\/strong>\u00a0 Brands that lead by example, especially when it comes to societal contributions, are said to reap the most rewards, especially in terms of pricing.\u00a0 Consumers are willing to pay a premium if it means their money is contributing to a good cause.<\/li>\n
  3. Uniqueness:<\/strong>\u00a0 When it comes to differentiation and uniqueness brands should focus as much on experience as they do on their identities.\u00a0 Unique and memorable experiences are said to create strong ties to brands and are more engaging than a static identity.<\/li>\n
  4. Relevance:<\/strong> Be relevant and provide value in consumers\u2019 everyday lives.\u00a0 Become as indispensable as their daily cup of coffee by solving real needs in delightful and unexpected ways and becoming part of their lifestyle.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Consumers, now more than ever, are expecting greater satiation, rewards and experiences from brands in exchange for loyalty.\u00a0 A Forrester Research study isolates four key values and what creates the…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-1152","post","type-post","status-publish","format-standard","hentry","category-branding"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":2342,"uagb_excerpt":"Consumers, now more than ever, are expecting greater satiation, rewards and experiences from brands in exchange for loyalty.\u00a0 A Forrester Research study isolates four key values and what creates the...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=1152"}],"version-history":[{"count":1,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1152\/revisions"}],"predecessor-version":[{"id":1153,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1152\/revisions\/1153"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=1152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=1152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=1152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}