{"id":1141,"date":"2012-05-22T22:09:12","date_gmt":"2012-05-22T22:09:12","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=1141"},"modified":"2020-07-24T20:59:56","modified_gmt":"2020-07-24T20:59:56","slug":"5-tips-for-effective-cause-marketing","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/5-tips-for-effective-cause-marketing\/","title":{"rendered":"5 Tips For Effective Cause Marketing"},"content":{"rendered":"

\"africa-part-of-the-solution-sflb-7867631\"<\/p>\n

There is a burgeoning trend (or tactic) in consumer products and marketers are convinced it\u2019s directly correlated to brand loyalty.\u00a0 According to a study conducted by Cone Communications, 87% of retailers and manufacturers believe that cause marketing makes them stand out from the competition.\u00a0 But how do you use cause marketing and not appear like your are doing so to jump on marketing bandwagon?\u00a0 Here are 5 pointers to consider when weaving cause marketing into your strategy:<\/p>\n

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  1. Identify an issue your core consumers care about: Learn what issues your shoppers are most passionate about.\u00a0 Wholefoods for example, had their Help Gardens Grow initiative, which asked for donations for schools to build their own gardens.\u00a0 This is in keeping with the targets values and isn\u2019t a big stretch from Wholefoods ethos either.<\/li>\n
  2. Integrate your cause into the brand for the long term: The strongest cause marketing efforts are those that have true buy-in from every level of the organization and commitment for the long term. Campaign or promotional programs seem inauthentic because of their short lived commitment to the non-profit.<\/li>\n
  3. Engage the community: Store level activation is another great way to engage consumers and demonstrate commitment over the long term.\u00a0 If consumers are experiencing your commitment to the cause, they are likely to remember it and expect to see its progression.\u00a0 Which brings me to my next point.<\/li>\n
  4. Evolve your program: The best programs grow as consumers and technology do.\u00a0 They find new ways to engage consumers and become more meaningful.\u00a0 You don\u2019t have to change the core of what you are doing, but you can certainly evolve how you go about it.\u00a0 Think about Freerice.com.\u00a0 It puts a modern day spin on a long-standing charitable notion.<\/li>\n
  5. Avoid compassion fatigue: When everyone is trying to assign a cause to their marketing programs, consumers can get cynical, or exhausted.\u00a0 Engaging consumers in a personal dialogue is one way to avoid this inundation.\u00a0 Also, involving consumers in the development of the program has proven to encourage loyalty.\u00a0 Co-creation is king these days and if consumers have a hand in developing or evolving the cause, they will feel committed to it.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    There is a burgeoning trend (or tactic) in consumer products and marketers are convinced it\u2019s directly correlated to brand loyalty.\u00a0 According to a study conducted by Cone Communications, 87% of…<\/p>\n","protected":false},"author":2,"featured_media":1144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[38,62],"tags":[],"class_list":["post-1141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-miscellaneous"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2012\/05\/inspiredlargeli01.jpg",528,330,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2012\/05\/inspiredlargeli01-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2012\/05\/inspiredlargeli01-300x188.jpg",300,188,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2012\/05\/inspiredlargeli01.jpg",528,330,false],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2012\/05\/inspiredlargeli01.jpg",528,330,false],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2012\/05\/inspiredlargeli01.jpg",528,330,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2012\/05\/inspiredlargeli01.jpg",528,330,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":255,"uagb_excerpt":"There is a burgeoning trend (or tactic) in consumer products and marketers are convinced it\u2019s directly correlated to brand loyalty.\u00a0 According to a study conducted by Cone Communications, 87% of...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=1141"}],"version-history":[{"count":3,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1141\/revisions"}],"predecessor-version":[{"id":1147,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1141\/revisions\/1147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/1144"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=1141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=1141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=1141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}