{"id":1135,"date":"2012-03-16T22:05:11","date_gmt":"2012-03-16T22:05:11","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=1135"},"modified":"2020-07-24T21:07:06","modified_gmt":"2020-07-24T21:07:06","slug":"in-store-brand-experiences-reign-supreme-learn-how-to-up-the-ante-from-some-branding-greats","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/in-store-brand-experiences-reign-supreme-learn-how-to-up-the-ante-from-some-branding-greats\/","title":{"rendered":"In-store Brand Experiences Reign Supreme. Learn How To Up The Ante From Some Branding Greats!"},"content":{"rendered":"

The latest study released by Interbrand heralds the importance of multi-sensory experiences in building brand value, especially as we see dramatic shifts to all things digital.\u00a0 As marketing budgets shift in the direction of digital media, we have to be careful to not abandon the retail store and it\u2019s role in the consumer\u2019s experience of the brand.\u00a0 The store allows us to use all of our senses and oftentimes picks up where technology leaves off.<\/p>\n

Shopping is no longer undertaken on a need basis.\u00a0 We shop for the experience, to examine trends, and see other consumers\u2019 purchasing behavior.\u00a0 With growing emphasis being placed on ecommerce, it is important for retailers to not shift attention away from brick and mortar, but to use it in a complementary fashion. Brands have to perpetually move beyond the relevant and expected, to develop more emotion and dimension within their brands for fresh connections with consumers.<\/p>\n

Check out some of the brands who use their retail environments to tap into all of our senses and turn browsing consumers into brand loyalists:<\/p>\n

Sabon<\/a>: This apothecary-style french soap company is all about customer experience.\u00a0 The focal point of the store is a a rustic sink, at which consumers have the opportunity to try to all of the products, marvel at how wonderful their skin feels, and delight in the delectable french fragrances.\u00a0 After an experience like the one you\u2019ll enjoy at Sabon, you can be sure consumers won\u2019t hesitate to switch from the standard Ivory variety.<\/p>\n

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Abercrombie & Fitch<\/a>: Abercrombie does a tremendous job of making consumers feel a part of the brand.\u00a0 From the models that greet you at the door, to the palpably cool decor to the cologne wafting through the air, Abercrombie makes certain to hit all the senses and leave you wanting more.\u00a0 How else did they become the only store on 5th avenue to have a permanent line wrapping around the block?!<\/p>\n

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Coldstone Creamery:<\/a> Not only does this place smell like heaven, but consumers get to metaphorically eat with their eyes as they watch employees put together their custom made desserts right in front of them.\u00a0 Guests become part of the process as specially trained employees delicately fold the specialized toppings into these divine desserts.\u00a0 Topping off the brand experience is a musical number or two, especially if it\u2019s your birthday.<\/p>\n

<\/p>\n

FAO Schwartz<\/a>: Who could forget the scene from the move Big when Tom Hanks plays a giant piano with his feet at the Mecca of toy stores.\u00a0 FAO Schwartz has built a name for itself by offering an interactive brand experience that is so awe-inspiring, adults and children alike revel in this bastion of youthful dreams.\u00a0 From the naughty dessert options, to the life-sized giraffes and apes, this is a place where you can truly let loose and get lost in your inner child.<\/p>\n

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Lego:<\/a> Marketing genius, Martin Lindstrom, saw Lego as marketing gold when he tried to recreate his own Legoland at the age of 8.\u00a0 Lego is an iconic brand and to this day, despite the strong shift to interactive media like video games, Lego still reigns supreme.\u00a0 The reason?\u00a0 A top ranking objective of the Lego store is to get consumers to create something ownable and unique and take it home with them.\u00a0 This interactive experience reinforces the ideology, that with Legos you can build and customize anything you could ever imagine.\u00a0 The customized take-aways, such as the \u201cbuild your own brick\u201d is a perpetual reminder that all dreams can come true\u2026and they start with a single Lego.<\/p>\n

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When consumers shop as much for the experience as they do for particular items, make sure you aren\u2019t missing out on valuable mindshare by offering a lackluster branded experience.\u00a0 Consumers need to be woven into the brand experience for them to commit you to their memories and eventually their hearts.\u00a0 From the scents, to the store design, to interactive experiences that make you take a little part of the brand home with you (whether it\u2019s physically or mentally) they all ensure an indelible (positive!) mark is left on consumers.\u00a0 Stores have an unrivaled opportunity to make a brand story shine, so own it, work it and definitely don\u2019t waste it.<\/p>\n","protected":false},"excerpt":{"rendered":"

The latest study released by Interbrand heralds the importance of multi-sensory experiences in building brand value, especially as we see dramatic shifts to all things digital.\u00a0 As marketing budgets shift…<\/p>\n","protected":false},"author":2,"featured_media":1136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[40,38,62],"tags":[],"class_list":["post-1135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing","category-miscellaneous"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/AbercrombieES_468x31811.jpg",468,318,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/AbercrombieES_468x31811-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/AbercrombieES_468x31811-300x204.jpg",300,204,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/AbercrombieES_468x31811.jpg",468,318,false],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/AbercrombieES_468x31811.jpg",468,318,false],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/AbercrombieES_468x31811.jpg",468,318,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/AbercrombieES_468x31811.jpg",468,318,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":21152,"uagb_excerpt":"The latest study released by Interbrand heralds the importance of multi-sensory experiences in building brand value, especially as we see dramatic shifts to all things digital.\u00a0 As marketing budgets shift...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=1135"}],"version-history":[{"count":1,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1135\/revisions"}],"predecessor-version":[{"id":1140,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1135\/revisions\/1140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/1136"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=1135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=1135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=1135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}