{"id":1084,"date":"2013-11-15T21:13:13","date_gmt":"2013-11-15T21:13:13","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=1084"},"modified":"2016-11-16T03:22:10","modified_gmt":"2016-11-16T03:22:10","slug":"ill-have-a-grande-and-a-one-way-ticket-to-st-gallen","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/ill-have-a-grande-and-a-one-way-ticket-to-st-gallen\/","title":{"rendered":"I\u2019ll Have a Grande \u2013 and a One-Way Ticket to St. Gallen"},"content":{"rendered":"<p>This Thursday will see the maiden voyage \u2013 right on time at 6:36 a.m. \u2013 of Starbuck\u2019s innovative new venture: a fully functioning caf\u00e9 on board a moving train.\u00a0 The double-decker car, which seats 50 comfortably, will be traveling from Geneva Airport to the city of St. Gallen, and is the end result of a unique partnership with Swiss Federal Railways.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1086\" src=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Train1.jpg\" alt=\"starbucks-train1\" width=\"800\" height=\"600\" srcset=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Train1.jpg 800w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Train1-300x225.jpg 300w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Train1-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Passengers on the car\u2019s entry level will be greeted by Baristas, who will serve from either behind a sleek wooden bar or directly at patrons\u2019 tables.\u00a0 Seating is ample; an intimate lounge adorns the car\u2019s top floor, which features larger booths, individual tables, and several standing bars.\u00a0 Starbuck\u2019s signature color palette \u2013 dark browns, light beiges, creams \u2013 gives the room a warm ambience, made all the more hospitable by elegant lamps planted at each window.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1087\" src=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Swiss-Train1-1024x767.jpg\" alt=\"starbucks-swiss-train1\" width=\"1024\" height=\"767\" srcset=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Swiss-Train1.jpg 1024w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Swiss-Train1-300x225.jpg 300w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Swiss-Train1-768x575.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The creative team had to overcome several unique design and engineering obstacles \u2013 cup holders, anyone? \u2013 to pull this feat off.\u00a0 Tables have textured, grooved surfaces, to prevent the unexpected jolt from spilling beverages; customers on the top floor have table-service, a great way to prevent unnecessary foot traffic; seating has been arranged such that the first floor intuitively serviced passengers on board for a shorter journey \u2013 hence more stand-only bars.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1088\" src=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Train-Bar1-1024x610.jpg\" alt=\"starbucks-train-bar1\" width=\"1024\" height=\"610\" srcset=\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Train-Bar1.jpg 1024w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Train-Bar1-300x179.jpg 300w, https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Train-Bar1-768x458.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Starbucks has always demonstrated a singularly innovative capacity to reach customers \u2013 this venture is no different.\u00a0 Essentially a mobile pop-up shop, the car\u2019s also a traveling billboard, and with not much else to do on board, we\u2019re guessing it\u2019s going to be pretty crowded.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Thursday will see the maiden voyage \u2013 right on time at 6:36 a.m. \u2013 of Starbuck\u2019s innovative new venture: a fully functioning caf\u00e9 on board a moving train.\u00a0 The&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[40,38],"tags":[],"class_list":["post-1084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Logo1.jpg",800,599,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Logo1-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Logo1-300x225.jpg",300,225,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Logo1-768x575.jpg",768,575,true],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Logo1.jpg",800,599,false],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Logo1.jpg",800,599,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Starbucks-Logo1.jpg",800,599,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":256,"uagb_excerpt":"This Thursday will see the maiden voyage \u2013 right on time at 6:36 a.m. \u2013 of Starbuck\u2019s innovative new venture: a fully functioning caf\u00e9 on board a moving train.\u00a0 The...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=1084"}],"version-history":[{"count":2,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1084\/revisions"}],"predecessor-version":[{"id":1090,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1084\/revisions\/1090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/1085"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=1084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=1084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=1084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}