![\"1672679-slide-750-tenrei-121011\"](\"https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/1672679-slide-750-tenrei-121011.jpg\")
<\/p>\nFuneral homes employ a similar aesthetic in design and brand identity wherever you go. Their colors are muted, dark, and the walls are generally decorated, like those in hospitals, with opaque watercolors (or dorm-room Matisse reproductions). This culture of design is particularly pronounced in Japan, where funeral homes strictly follow the unwritten black-and-white design rule. A new advertisement for Nishinihon Tenrei funeral home, however, is breaking this rule in dramatic, colorful fashion.<\/p>\n
Mari Nishimura, creative director at ad agency I&S BBDO, developed the idea for this life-size poster of a human skeleton made from a collage of colorful flowers and plant life. Recently, it won a One Show Design Merit Award.<\/p>\n
<\/p>\n
While the work produced is certainly beautiful, and perhaps marketable, the logic behind its creation seems questionable.<\/p>\n
\u201cIf the funeral is an occasion to show your gratitude to those you are leaving behind, you\u2019d want it to be colorful and festive,\u201d Nishimura explained in an interview.<\/p>\n
The tempting response to this statement is: \u201cIt\u2019s not. A funeral is an occasion for the family and friends of the dead to get together, say goodbye, and pay their respects.\u201d<\/p>\n
That said, Nishimura didn\u2019t position her statement in this fashion by accident. What she probably suspected was that the living customers of funeral homes would probably enjoy a livelier setting, but might also feel guilty about having such an experience in a time of mourning. By saying a colorful celebration is what the dead want, she can give it to the living customers while protecting them from self-judgment.<\/p>\n
Regardless of the thought process, this bold, beautifully-executed rebranding campaign could easily take off, and change the way funeral homes present themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"
Funeral homes employ a similar aesthetic in design and brand identity wherever you go. Their colors are muted, dark, and the walls are generally decorated, like those in hospitals, with…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[40,38],"tags":[],"class_list":["post-1081","post","type-post","status-publish","format-standard","hentry","category-branding","category-marketing"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":2,"uagb_excerpt":"Funeral homes employ a similar aesthetic in design and brand identity wherever you go. Their colors are muted, dark, and the walls are generally decorated, like those in hospitals, with...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=1081"}],"version-history":[{"count":1,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1081\/revisions"}],"predecessor-version":[{"id":1083,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1081\/revisions\/1083"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=1081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=1081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=1081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}