{"id":1047,"date":"2012-02-28T19:40:32","date_gmt":"2012-02-28T19:40:32","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=1047"},"modified":"2016-11-16T03:27:31","modified_gmt":"2016-11-16T03:27:31","slug":"pepsis-next-misstep","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/pepsis-next-misstep\/","title":{"rendered":"Pepsi\u2019s Next (Mis)Step?"},"content":{"rendered":"

Great, iconic package design reminiscent of Crystal Pepsi, or a total design misstep that fails to visually communicate a point of difference?\u00a0 Imagemme designers Christiaan Rule and Hunter Warren discuss the two can designs that are floating around the internet.<\/p>\n

CR: I think the cyan version is most appealing.\u00a0 It\u2019s an homage to the Crystal Pepsi days, and has a modern vintage appeal which is a big design trend at the moment.\u00a0 It suggests a newness that hasn\u2019t abandoned its heritage or roots.<\/p>\n

\"crystal-pepsi11\"<\/a><\/p>\n

HW: I disagree.\u00a0 I think the cyan design is dated.\u00a0 A product that is being heralded as \u201cbreakthrough innovation\u201d should have design elements that reflect that.\u00a0 This can looks like more of the same to me and I have no idea why it\u2019s different to Pepsi, Diet Pepsi or Pepsi Max.\u00a0 For me, the cyan looks generic and unappetizing.<\/p>\n

CR: I don\u2019t think it\u2019s just a question of color.\u00a0 The design language on the dark blue can is almost jarring.\u00a0 The strong lines that are dangerously close to bisecting the logo isn\u2019t complimentary in the least.<\/p>\n

HW: Overall, I think the darker version looks more modern and futuristic.\u00a0 The typeface, as it\u2019s so simple and thin, alludes to the health benefits of this product and its\u00a050% less\u00a0calorie claim.\u00a0 It\u2019s clean and crisp and just looks like it would satiate my thirst better.\u00a0 I\u2019ve no idea what is in\u00a0that cyan can.<\/p>\n

Pepsi is slated to launch\u00a0its\u00a0new Pepsi Next \u00a0in stores at the end of this month.\u00a0 The genesis for this beverage was to create a\u00a0drink that has half the calories of regular soda, but that doesn\u2019t have the taste of diet (sounds strangely close to Pepsi Max and\u00a0Coke Zero, but with more sugar and calories!?)\u00a0 In an effort to edge closer to beverage monolith, Coke, is Pepsi just cannibalizing their own sales?\u00a0 Or is this a brand revival in which Pepsi is using design to position itself as a true \u201chealthy soda.\u201d\u00a0 Discuss.<\/p>\n","protected":false},"excerpt":{"rendered":"

Great, iconic package design reminiscent of Crystal Pepsi, or a total design misstep that fails to visually communicate a point of difference?\u00a0 Imagemme designers Christiaan Rule and Hunter Warren discuss…<\/p>\n","protected":false},"author":2,"featured_media":1048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-1047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-package-design"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Pepsi-Next11.jpg",285,459,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Pepsi-Next11-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Pepsi-Next11-186x300.jpg",186,300,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Pepsi-Next11.jpg",285,459,false],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Pepsi-Next11.jpg",285,459,false],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Pepsi-Next11.jpg",285,459,false],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2016\/11\/Pepsi-Next11.jpg",285,459,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":5402,"uagb_excerpt":"Great, iconic package design reminiscent of Crystal Pepsi, or a total design misstep that fails to visually communicate a point of difference?\u00a0 Imagemme designers Christiaan Rule and Hunter Warren discuss...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=1047"}],"version-history":[{"count":1,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1047\/revisions"}],"predecessor-version":[{"id":1050,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1047\/revisions\/1050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/1048"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=1047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=1047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=1047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}