{"id":1017,"date":"2012-04-17T18:18:24","date_gmt":"2012-04-17T18:18:24","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?p=1017"},"modified":"2016-11-16T03:29:49","modified_gmt":"2016-11-16T03:29:49","slug":"a-logo-is-not-a-brand","status":"publish","type":"post","link":"https:\/\/imagemme.com\/newsite\/a-logo-is-not-a-brand\/","title":{"rendered":"A Logo Is Not A Brand"},"content":{"rendered":"<p>Countless organizations come to our agency looking for a \u201cnew brand\u201d when in reality what they are looking for is a logo or identity update.<\/p>\n<p>The buck stops here.\u00a0 We are going to dispel a major myth\u2026your logo is not your brand, and your brand is not your logo.<\/p>\n<p>Everything that goes out of your company\u2019s front door is representative of the brand and works to create the holistic experience that is the brand.\u00a0 A brand is a harmonious experience of all its parts such as:<\/p>\n<ul>\n<li>Brand strategy<\/li>\n<li>Logo &amp; icon<\/li>\n<li>Packaging<\/li>\n<li>Website<\/li>\n<li>Branded collateral<\/li>\n<li>Events<\/li>\n<li>Personnel<\/li>\n<li>Brand ambassadors<\/li>\n<li>Advertising<\/li>\n<\/ul>\n<p>Ultimately, the brands that connect with consumers the most are the ones that curate an emotional experience that consumers can relate to and speaks to their value.\u00a0 If you think your logo can do all of that, it must be one heck of a logo : )<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Countless organizations come to our agency looking for a \u201cnew brand\u201d when in reality what they are looking for is a logo or identity update. The buck stops here.\u00a0 We&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-1017","post","type-post","status-publish","format-standard","hentry","category-branding"],"aioseo_notices":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/admin\/"},"uagb_comment_info":5538,"uagb_excerpt":"Countless organizations come to our agency looking for a \u201cnew brand\u201d when in reality what they are looking for is a logo or identity update. The buck stops here.\u00a0 We...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/comments?post=1017"}],"version-history":[{"count":1,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1017\/revisions"}],"predecessor-version":[{"id":1018,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/posts\/1017\/revisions\/1018"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=1017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/categories?post=1017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/tags?post=1017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}