{"id":2335,"date":"2020-02-13T19:30:26","date_gmt":"2020-02-13T19:30:26","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?page_id=2335"},"modified":"2020-06-19T20:04:37","modified_gmt":"2020-06-19T20:04:37","slug":"grenco","status":"publish","type":"case","link":"https:\/\/imagemme.com\/newsite\/case\/grenco\/","title":{"rendered":"Grenco"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1581397840110{padding-top: 0px !important;}&#8221; el_class=&#8221;half_2 right_t&#8221;][vc_column css=&#8221;.vc_custom_1581397740318{padding-top: 0px !important;}&#8221;][vc_row_inner el_class=&#8221;menu&#8221;][vc_column_inner][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: center;\">Product Design<\/li>\n<li style=\"text-align: center;\">Packaging Design<\/li>\n<li style=\"text-align: center;\">Development Strategy<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;right_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221;]<\/p>\n<h3>Crafting the GPEN Elite<\/h3>\n<p>A first-mover and leading lifestyle brand in the vapor space, Grenco Science approached us to overhaul their product line, soup-to-nuts. After conducting in depth interviews with the Grenco Science team and culling data and risk profiles on the fledgling vapor industry from a variety of sources, we developed product profiles based on a suite of features absent Grenco&#8217;s existing product line and the vapor space as a whole, then modeled roadmaps for each of these new offerings. We zeroed in on the GPEN Elite as the flagship of Grenco&#8217;s rebrand \u2014 a hyper-stylized vaporizer that did every product in its category one better. Then we moved on to products of a sort the market hadn&#8217;t seen before.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1581622640080{background-image: url(https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-grenco-image-1@2x.jpg?id=2339) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;square_quote&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1581622685291{background-color: #252525 !important;}&#8221;]<\/p>\n<p class=\"layerContent\" tabindex=\"1\">Grenco Science\u2019s<br \/>\nG-Pen Elite is the<br \/>\nbest vape of its kind<\/p>\n<p class=\"layerContent\" tabindex=\"1\"><em><span class=\"\" data-color-group=\"turquoise\">&#8211; Tech Crunch<br \/>\n<\/span><\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;left_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1581622737253{background-image: url(https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-grenco-image-2@2x.jpg?id=2341) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221;]<\/p>\n<h3>Shaping A<br \/>\nProduct Family<\/h3>\n<p>We worked closely with the Grenco Science team to outline a balanced, tiered product offering that both anticipated and shaped market trends for the next several years. Sketching outward from features, we ideated a suite of striking, ergonomic form factors of a shared design language, then versioned them several generations on down the line.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;gal_cont&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2342&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2343&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1581609517860{padding-top: 6% !important;padding-bottom: 6% !important;}&#8221; el_class=&#8221;lined_center&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1586806801847{padding-right: 50px !important;padding-left: 50px !important;}&#8221;][vc_column_text]<\/p>\n<h3 class=\"h3-tinos\" style=\"text-align: center;\">Packaging &amp; Merchandising<\/h3>\n<p style=\"text-align: center;\">From there, we ideated multiple approaches to product and accessory packaging, then isolated several for prototyping and development. Grenco also asked that we develop a range of point of purchase merchandising structures, and that we map out their display in key retail locations.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css_animation=&#8221;none&#8221; el_class=&#8221;video_content&#8221;][vc_column css=&#8221;.vc_custom_1590169890102{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;2344&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;lightbox&#8221; css=&#8221;.vc_custom_1592597061782{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;half_2&#8243;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;right_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1581623095269{background-image: url(https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-grenco-image-6@2x.jpg?id=2345) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221;]<\/p>\n<h3>The Future<br \/>\nof Vapor<\/h3>\n<p>Working with Grenco&#8217;s team on multiple launches down the rollout, we developed a variety of product reveal videos and marketing collateral calling out select brand collaborations. Thus far, the GPen Elite and GPen Pro 2 are the best reviewed vaporizers in their category.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":2337,"template":"","class_list":["post-2335","case","type-case","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-grenco-desktop@2x.jpg",2560,1440,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-grenco-desktop@2x-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-grenco-desktop@2x-300x169.jpg",300,169,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-grenco-desktop@2x-768x432.jpg",768,432,true],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-grenco-desktop@2x-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-grenco-desktop@2x-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-grenco-desktop@2x-2048x1152.jpg",2048,1152,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1581397840110{padding-top: 0px !important;}&#8221; el_class=&#8221;half_2 right_t&#8221;][vc_column css=&#8221;.vc_custom_1581397740318{padding-top: 0px !important;}&#8221;][vc_row_inner el_class=&#8221;menu&#8221;][vc_column_inner][vc_column_text] Product Design Packaging Design Development Strategy [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;right_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221;] Crafting the GPEN Elite A...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/case\/2335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/2337"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=2335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}