{"id":2326,"date":"2020-02-13T19:09:54","date_gmt":"2020-02-13T19:09:54","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?page_id=2326"},"modified":"2020-05-25T14:45:39","modified_gmt":"2020-05-25T14:45:39","slug":"helm","status":"publish","type":"case","link":"https:\/\/imagemme.com\/newsite\/case\/helm\/","title":{"rendered":"Helm"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1581397840110{padding-top: 0px !important;}&#8221; el_class=&#8221;half_2 right_t&#8221;][vc_column css=&#8221;.vc_custom_1581397740318{padding-top: 0px !important;}&#8221;][vc_row_inner el_class=&#8221;menu&#8221;][vc_column_inner][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: center;\">Branding<\/li>\n<li style=\"text-align: center;\">Product Design<\/li>\n<li style=\"text-align: center;\">Packaging Design<\/li>\n<li style=\"text-align: center;\">Development Strategy<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;right_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221;]<\/p>\n<h3>A New Technology<\/h3>\n<p>Several years ago, the advent of planar magnetic technology disrupted the mass market audio industry. The tech, which allowed a product with a near-studio quality sound to be sold at lower pricepoints, launched a variety of brands \u2014 some saw success, many fizzled, and none made the splash necessary to popularize what could have been a groundbreaking, democratizing technology. So we were excited when a planar magnetic startup \u2014 headed by legendary producer Mike Dean\u2014 approached us for a full suite of product development and branding services.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1581620532138{background-image: url(https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-helm-image-1@2x.jpg?id=2328) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;square_quote&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1581620581612{background-color: #252525 !important;}&#8221;]<\/p>\n<p class=\"layerContent\" tabindex=\"1\">They sound<br \/>\nincredible\u2026bring<br \/>\na tear to your eye<br \/>\namazing.<\/p>\n<p class=\"layerContent\" tabindex=\"1\"><em><span class=\"\" data-color-group=\"turquoise\">&#8211; Techradar<br \/>\n<\/span><\/em><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;left_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1581620649959{background-image: url(https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-helm-image-2@2x.jpg?id=2329) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221;]<\/p>\n<h3>Prints at<br \/>\nYour Fingertips<\/h3>\n<p>We settled on an interface styled for a broad user base \u2014 both tots and their parents \u2014 that kept navigational buttons large and simple, while menus used a grid system and clear iconographic language to make snapping a photo, placing an emoji, and printing a breeze.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;gal_cont&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2330&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2331&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1581609517860{padding-top: 6% !important;padding-bottom: 6% !important;}&#8221; el_class=&#8221;lined_center&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Building A Brand Around Amazing Sound<\/h3>\n<p style=\"text-align: center;\">Our strategists worked closely with Helm&#8217;s team to isolate and define the young brand&#8217;s key value propositions and principle consumer base, while our designers developed a nimble, bold identity system that projected both authority and accessibility.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css_animation=&#8221;none&#8221; el_class=&#8221;video_content&#8221; css=&#8221;.vc_custom_1590170157255{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1590170146668{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;2332&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.youtube.com\/watch?v=2MpUj-Aua48&#8243; el_class=&#8221;lightbox&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;half_2&#8243;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;right_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1581620978163{background-image: url(https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-helm-image-6@2x.jpg?id=2333) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221;]<\/p>\n<h3>Crafting A Future<br \/>\nwith Better Sound<\/h3>\n<p>With a soft launch in November &#8217;17, Helm Audio was fast one of the best reviewed planar magnetic brands on the market.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":2327,"template":"","class_list":["post-2326","case","type-case","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-helm-desktop@2x.jpg",2560,1440,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-helm-desktop@2x-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-helm-desktop@2x-300x169.jpg",300,169,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-helm-desktop@2x-768x432.jpg",768,432,true],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-helm-desktop@2x-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-helm-desktop@2x-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-helm-desktop@2x-2048x1152.jpg",2048,1152,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1581397840110{padding-top: 0px !important;}&#8221; el_class=&#8221;half_2 right_t&#8221;][vc_column css=&#8221;.vc_custom_1581397740318{padding-top: 0px !important;}&#8221;][vc_row_inner el_class=&#8221;menu&#8221;][vc_column_inner][vc_column_text] Branding Product Design Packaging Design Development Strategy [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;right_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221;] A New Technology Several...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/case\/2326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/2327"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=2326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}