{"id":2283,"date":"2020-02-13T16:45:44","date_gmt":"2020-02-13T16:45:44","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?page_id=2283"},"modified":"2020-05-25T14:47:29","modified_gmt":"2020-05-25T14:47:29","slug":"clove-and-hallow","status":"publish","type":"case","link":"https:\/\/imagemme.com\/newsite\/case\/clove-and-hallow\/","title":{"rendered":"Clove and Hallow"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1581397840110{padding-top: 0px !important;}&#8221; el_class=&#8221;half_2 right_t&#8221;][vc_column css=&#8221;.vc_custom_1581397740318{padding-top: 0px !important;}&#8221;][vc_row_inner el_class=&#8221;menu&#8221;][vc_column_inner][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: center;\">Branding<\/li>\n<li style=\"text-align: center;\">Brand Positioning<\/li>\n<li style=\"text-align: center;\">Packaging Design<\/li>\n<li style=\"text-align: center;\">Eccomerce Design<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;right_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221;]<\/p>\n<h3>A New Brand<\/h3>\n<p>A startup in the green beauty space, Clove + Hallow approached us to build a dynamic brand from the ground up \u2014 one that would foreground it&#8217;s bold use of color, for women of all skin tones. Working closely with the founder \u2014 a former film makeup artist \u2014 we laid the foundation for a scalable brand architecture and explored a variety of unique identity systems.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1590178705628{background-image: url(https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-cloveandhallow-image-1@2x.jpg?id=2289) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;square_quote&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1581612427627{background-color: #020000 !important;}&#8221;]The new product<br \/>\nline made Oprah\u2019s<br \/>\nfavorite things list[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;left_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1581613595296{background-image: url(https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-cloveandhallow-image-2@2x.jpg?id=2291) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221;]<\/p>\n<h3>Bold Packaging<br \/>\nDesign<\/h3>\n<p>After fruitful ideation, we settled on a neutral series of striking geometric assets that highlighted and accented the brand&#8217;s vibrant, diverse color palette of pastel and earth-toned product. Secondary packaging would feature multiple crops of a black and white bar motif, while primary would adhere to a color-coded architecture denoting product line.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;quote_bg o_desktop&#8221; css=&#8221;.vc_custom_1581688563822{padding-top: 20px !important;background-image: url(https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-cloveandhallow-mobile-image-3@3x.jpg?id=2362) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1581617147670{padding-top: 0px !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1581617113873{padding-top: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1581617592090{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;2299&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;60px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1581617520520{padding-right: 3% !important;padding-left: 3% !important;}&#8221;]\u201cThis is my favorite vegan makeup line ever!\u201d<br \/>\n<em>&#8211; Oprah<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; el_class=&#8221;o_mobile&#8221; css=&#8221;.vc_custom_1590178302933{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1581688098522{padding-top: 0px !important;}&#8221;][vc_single_image image=&#8221;2356&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1581609517860{padding-top: 6% !important;padding-bottom: 6% !important;}&#8221; el_class=&#8221;lined_center&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Experience &amp;<br \/>\nMerchandising<\/h3>\n<p style=\"text-align: center;\">Clove + Hallow also retained us to develop both trade show and retail experiences for the startup. Building a scalable booth that could be tailored on an event-by-event basis, we outfitted the brand with a full suite of collateral and giveaways for an eye-catching launch. We also developed a series of modular acrylic product displays for choice retail activation kits.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2293&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1581616268755{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2294&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1581616276564{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1590178328941{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1590178336134{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;2295&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;half_2&#8243;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;right_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1581617280183{background-image: url(https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-cloveandhallow-image-6@2x.jpg?id=2308) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221;]<\/p>\n<h3>The Future<br \/>\nof Makeup<\/h3>\n<p>Wildly popular upon release in 2017, Clove + Hallow received the Women\u2019s Health Beauty Award, Essence Magazine\u2019s Best in Black Beauty Award, and was nominated for a variety of Best in Show Awards at the Indie Beauty Expo. Clove + Hallow was also chosen as one of Oprah\u2019s favorite things.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":2284,"template":"","class_list":["post-2283","case","type-case","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-cloveandhallow@2x.jpg",2560,1440,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-cloveandhallow@2x-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-cloveandhallow@2x-300x169.jpg",300,169,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-cloveandhallow@2x-768x432.jpg",768,432,true],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-cloveandhallow@2x-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-cloveandhallow@2x-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-banner-cloveandhallow@2x-2048x1152.jpg",2048,1152,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1581397840110{padding-top: 0px !important;}&#8221; el_class=&#8221;half_2 right_t&#8221;][vc_column css=&#8221;.vc_custom_1581397740318{padding-top: 0px !important;}&#8221;][vc_row_inner el_class=&#8221;menu&#8221;][vc_column_inner][vc_column_text] Branding Brand Positioning Packaging Design Eccomerce Design [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;right_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221;] A New Brand A...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/case\/2283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/2284"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=2283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}