{"id":2247,"date":"2020-02-13T13:46:05","date_gmt":"2020-02-13T13:46:05","guid":{"rendered":"https:\/\/imagemme.com\/newsite\/?page_id=2247"},"modified":"2020-06-19T20:06:49","modified_gmt":"2020-06-19T20:06:49","slug":"avenue","status":"publish","type":"case","link":"https:\/\/imagemme.com\/newsite\/case\/avenue\/","title":{"rendered":"Avenue"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1581397840110{padding-top: 0px !important;}&#8221; el_class=&#8221;half_2 right_t&#8221;][vc_column css=&#8221;.vc_custom_1581397740318{padding-top: 0px !important;}&#8221;][vc_row_inner el_class=&#8221;menu&#8221;][vc_column_inner][vc_column_text]<\/p>\n<ul>\n<li style=\"text-align: center;\">Packaging Design<\/li>\n<li style=\"text-align: center;\">Storytelling<\/li>\n<li style=\"text-align: center;\">Copywriting<\/li>\n<li style=\"text-align: center;\">Production Support<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;right_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221;]<\/p>\n<h3>A Journey<\/h3>\n<p>Eau Thermale Av\u00e8ne, a skincare brand built around the healing properties of a nutrient rich spring in Av\u00e8ne, France, had a story to tell. Aidan, a nine year old from a small town in Texas, suffered from severe atopic dermatitis. Typical steroid treatments, prescriptions, and homeopathic remedies did nothing to calm painful outbreaks that debilitated him since he was an infant. That changed when he tried Av\u00e8ne.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1581603031450{background-image: url(https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-avene-image-1@2x.jpg?id=2252) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;square_quote&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1581605106007{background-color: #df8270 !important;}&#8221;]<\/p>\n<p class=\"layerContent\" tabindex=\"1\">The way you captured it all, is amazing!<\/p>\n<p class=\"layerContent\" tabindex=\"1\"><em><span class=\"\" data-color-group=\"turquoise\">&#8211; Aidan\u2019s Mom<\/span><\/em><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;left_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1581607504954{background-image: url(https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-avene-image-2@2x.jpg?id=2256) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221;]<\/p>\n<h3>Translating Aidan\u2019s Experience<\/h3>\n<p>We took the full arc of Aidan&#8217;s experience and developed a graphic and structural system that told his story simply and powerfully, while weaving in background on the Av\u00e8ne brand itself. A blend of imagery taken from Av\u00e8ne&#8217;s scenic spa and assets crafted from Aidan&#8217;s own drawings made for a balanced, layered experience.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;gal_cont&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2257&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2258&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1581609517860{padding-top: 6% !important;padding-bottom: 6% !important;}&#8221; el_class=&#8221;lined_center&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">A Unique Mix of Medias<\/h3>\n<p style=\"text-align: center;\">Av\u00e8ne produced a heartfelt short film highlighting Aidan&#8217;s journey to their thermal spa. We embedded an auto-play screen in the box itself, adding another layer to the reveal and deepening the emotional impact of the narrative.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css_animation=&#8221;none&#8221; el_class=&#8221;video_content&#8221;][vc_column css=&#8221;.vc_custom_1590168373479{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;2272&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;lightbox&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1590168256713{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;half_2 case-studie-row&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;right_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1581609693690{background-image: url(https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-avene-image-6@2x.jpg?id=2270) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221; css=&#8221;.vc_custom_1590168711204{padding-right: 50px !important;}&#8221;]<\/p>\n<h3>Spreading Awareness<\/h3>\n<p>Coordinated with an online campaign, Aidan&#8217;s activation kit was sent to hundreds of influencers during Eczema Awareness month. Each kit bundled several samples of Av\u00e8ne product as well, for users to test in person.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":2248,"template":"","class_list":["post-2247","case","type-case","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-avene-banner@2x.jpg",2560,1440,false],"thumbnail":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-avene-banner@2x-150x150.jpg",150,150,true],"medium":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-avene-banner@2x-300x169.jpg",300,169,true],"medium_large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-avene-banner@2x-768x432.jpg",768,432,true],"large":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-avene-banner@2x-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-avene-banner@2x-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/imagemme.com\/newsite\/wp-content\/uploads\/2020\/02\/casestudy-avene-banner@2x-2048x1152.jpg",2048,1152,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/imagemme.com\/newsite\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1581397840110{padding-top: 0px !important;}&#8221; el_class=&#8221;half_2 right_t&#8221;][vc_column css=&#8221;.vc_custom_1581397740318{padding-top: 0px !important;}&#8221;][vc_row_inner el_class=&#8221;menu&#8221;][vc_column_inner][vc_column_text] Packaging Design Storytelling Copywriting Production Support [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;right_t case-studie-row&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221;] A Journey Eau Thermale Av\u00e8ne,...","_links":{"self":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/case\/2247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media\/2248"}],"wp:attachment":[{"href":"https:\/\/imagemme.com\/newsite\/wp-json\/wp\/v2\/media?parent=2247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}