- Packaging Design
- Product Design
- Product Visualization
The Packaging Doctor is In
The Diagnosis
TytoCare engaged our design studio to enhance the packaging and case design for their Telehealth kit. TytoCare, a cutting-edge medical device, enables doctors to obtain accurate patient information from the comfort of their homes. Despite the convenience of avoiding a trip to the doctor’s office, TytoCare faced challenges with their existing packaging. Firstly, there was a low activation rate among customers who purchased the device, and the case design failed to deliver an exceptional at-home experience. Secondly, fulfilling international orders was a challenge as each country required a separate instruction manual and Quickstart guide.
Improving the tele-health experience with smarter packaging.
A Better Experience
Our team began exploring innovative solutions to improve the case design and simplify the user experience. We chose a shape that resembled a traditional first aid kit and a light gray color that aligned with the medical branding. It was crucial to include a built-in well in the case to securely hold the patient’s phone during tele-health calls, allowing for a hands-free experience. We also designed the case to accommodate future growth, with two additional accessory spots discreetly stored under a pop-up lid featuring the TytoCare logo.
Improving Global Logistics
For the packaging of the Tytocare device case, we opted for a sleeve design that securely housed both a box and a narrow envelope containing the Quickstart guide and region-specific information. This design solution streamlined the fulfillment process for international orders, as opposed to the previous method of having to open the entire box to make changes. The sleeve, which could be printed for each region, could be easily placed over the primary box, reducing the need for costly, language-specific boxes.
Ensuring Results
Finally, we included a QR code and promotional messaging as part of the unboxing experience to encourage users to activate their devices immediately, rather than waiting for an emergency. Our goal was to leverage the innovation behind the TytoCare Telehealth device to create a new case and packaging design that would enhance the tele-health experience for consumers while addressing the challenges posed by the previous packaging solution.