- Packaging Design
- Packaging System
- Product Visualization
Packaging Worth Smiling About
A Modern Take on a
Photography Staple
As a brand with a long history in the photography industry, Kodak’s launch of a new line of instant print digital cameras was highly anticipated. We were thrilled to have the opportunity to create packaging for this new product family, which included the Smile Instant Print Camera, the Smile Printer for mobile printing, and a modern version of their Classic Instant Camera. Our goal was to conceptualize packaging that would appeal to photographers and capture the innovation and convenience of these products.
“This the next
generation of
instant printing:
shoot, preview, edit,
and print”
Embracing
The Products Design
The packaging needed to reflect current packaging brand standards but also look fresh. One key aspect we wanted to highlight was that all of the products could print photos directly from the device. To convey this information, we used a unique die-cut flap around the product image on the front of the box. This allowed consumers to easily lift the flap and learn more about the product’s features at retail, without compromising the clean aesthetic of the packaging.
Telling The Consumers Story
Kodak’s rich history in the photography industry provided us with the opportunity to incorporate familiar elements of the brand and previous packaging designs into our new product packaging. However, we also wanted to challenge the status quo and showcase the product’s features through the perspective of the consumer’s journey. To do this, we curated a collection of photographs to effectively communicate the product’s value to potential buyers.
Time To Smile
The packaging for Kodak’s new line of instant print cameras was a success in both its adherence to current brand standards and its fresh and modern appearance. By focusing on highlighting the convenience of direct photo printing, we were able to add value to the product and differentiate it in the market. The unique die-cut flap on the front of the box allowed consumers to easily learn more about the product’s features at retail, and the clean aesthetic of the packaging helped to communicate the innovation and value of these products to potential buyers.