- Branding
- Product Design
- Packaging Design
- Development Strategy
- Website Design
Building A Lifestyle Brand
Keeping it Clean
The minds behind Higher Standards saw an opportunity to craft a forward thinking cannabis brand — without touching the substance itself — by focusing on an empty niche: cleaning products for premium smoking accessories. HS approached us to design, develop, and source the line, and we leapt at the opportunity to create a category-defining brand in a red-hot emerging space.
Made from premium
materials, which are
gorgeously-designed
and packaged.”
– The Dieline
Disrupting the Space
The market for cannabis accessories — pipes, papers, grinders, vaporizers — was chalk full of unsophisticated, dated aesthetics. This spoke to a certain segment of cannabis users, but it also left a whole chunk of other consumers out to dry. The market for cannabis accessory cleaning products, on the other hand, was non existent.
Navigating the Green Rush
Put simply, cannabis had gone from ‘stoner culture’ to mainstream overnight. Higher Standards needed to appeal to — and help define — a grown-up connoisseur that sought a premium cannabis experience that just didn’t exist yet.
An Elevated Experience
The identity we developed would hit the reset button on industry trends: it would be minimal & sophisticated, and elegantly clean in the spirit of HS product function. It would appeal to heavy cannabis users, but also to the timid user — someone not as familiar with cannabis culture & lingo, and who would want their smoking accessories to be chic: to fit in on a high-end coffee table, night stand, or shelf. Higher Standards launched with a flagship store in NYC’s Chelsea Market, and moved on to open West Coast pop-ups and a store in Miami soon thereafter.