- Brand Naming + Identity
- Product Design
- Packaging Design
- Development Strategy
Reinventing A Classic
For a New Generation
A New Technology
Several years ago, the advent of planar magnetic technology disrupted the mass market audio industry. The tech, which allowed a product with a near-studio quality sound to be sold at lower pricepoints, launched a variety of brands — some saw success, many fizzled, and none made the splash necessary to popularize what could have been a groundbreaking, democratizing technology. So we were excited when a planar magnetic startup — headed by legendary producer Mike Dean— approached us for a full suite of product development and branding services.
They sound
incredible…bring
a tear to your eye
amazing.
– Techradar
Designing A Better
Planar Headphone
The brand, soon to be Helm Audio, came to us with a driver — the guts of a headphone — and tasked us with housing it, crafting a product family, and developing a scalable brand. We ideated a segmented product line with a high-quality mass-market offering and studio-level set, then drafted product shells with a shared design language.
Building A Brand Around Amazing Sound
Our strategists worked closely with Helm’s team to isolate and define the young brand’s key value propositions and principle consumer base, while our designers developed a nimble, bold identity system that projected both authority and accessibility.
Crafting A Future
with Better Sound
With a soft launch in November ’17, Helm Audio was fast one of the best reviewed planar magnetic brands on the market.